Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’
法国广告监管机构称，因“抹黑汽车行业，”撤销自行车公司电视广告
A Dutch bicycle company’s TV advert that aired without controversy in Germany and The Netherlands has fallen foul of the French advertising regulator for “creating a climate of anxiety” by mocking the car industry.
这家荷兰自行车公司的电视广告在德国和荷兰播出时并没有引起争议，但它却受到法国广告监管机构的指责，因其嘲讽了汽车行业，“营造出焦虑的氛围”。
The 30-second VanMoof advert had to be pulled from French TV screens, said the Autorité de Régulation Professionnelle de la Publicité (ARPP) because of the “discredit [to] the automobile sector.”
法国公共事业监管局(ARPP)表示，由于“抹黑汽车行业”，不得不撤下，这则30秒的VanMoof广告。
ARPP president Stéphane Martin said: “We cannot afford to denigrate sectors of activity.”
ARPP主席史蒂芬·马丁（Stéphane Martin）表示:“诋毁其他行业的活动，我们承担不起。”
The TV advert superimposes industrial air pollution images over a panning shot of a shiny motor car, warping into a pool of liquid metal out of which a VanMoof electric bike arrives.
这则电视广告，将工业空气污染图像叠加在闪亮的汽车的平移镜头上，该汽车扭曲成液态金属池，一辆 VanMoof 电动自行车从里面出来。
“Some images present in the reflections of the car appear, in our opinion, disproportionate and bring discredit on the whole sector of the automobile sector,” wrote Martin in a letter to the Dutch e-bike brand.
马丁在给写这家荷兰电动自行车品牌的信中说:“在我们看来，汽车反光中的一些图像与事实不相称，这给整个汽车行业带来了不良影响。”
Jaguar Future At Risk As Owner Tata Motors Ponders JLR Recovery Plan
Tata汽车公司考虑捷豹恢复计划，捷豹的未来岌岌可危
Anne Hidalgo Reelected As Mayor Of Paris Vowing To Remove Cars And Boost Bicycling And Walking
安妮·伊达尔戈再次当选巴黎市长，誓言取消汽车，提倡自行车和步行出行
Amazon Buys Self-Driving Company Zoox For $1.2B And May Rule The World
亚马逊以12亿美元收购自动驾驶公司Zoox，或将统治世界
“Images of factories, chimneys, and crashes create an anxiety-inducing climate,” he added.
他补充说:“工厂，烟囱和撞车的画面营造了一种令人焦虑的气氛。”
“They will, therefore, have to be modified.”
“因此，它们必须加以修改。”
“It’s puzzling that car companies are allowed to gloss over their environmental problems, but when someone challenges that situation, it gets censored,” countered VanMoof co-founder Ties Carlier.
VanMoof的联合创始人Ties Carlier反驳说:“汽车公司可以掩盖他们造成环境问题，这令人费解，但当有人质疑这种情况时，质疑者就会受到审查。”
“Auto pollution reflects a situation faced by many city dwellers,” added VanMoof comms manager Alfa-Claude Djalo.
“汽车污染反映了许多城市居民所面临的情况，”VanMoof通信经理Alfa-Claude Djalo补充说。
“There is no controversy.”
“没有争议。”
VanMoof has declined to amend the advert.
VanMoof拒绝修改广告。
“We refuse to make a watered-down version [of the ad] that would meet ARPP recommendations for the French automotive industry,” confirmed Djalo.
“我们拒绝做一个淡化版广告，以满足ARPP对法国汽车工业的建议，”Djalo证实。
Earlier decisions from ARPP have included blocking poster campaigns by Greenpeace and Médecins du Monde. Greenpeace’s poster featured melting ice caps but was “too political” for Metro users in Paris. Médecins du Monde’s billboards highlighting high costs of essential drugs was blocked due to the “risks of negative reactions from pharmaceutical companies.”
此前，ARPP还决定阻止绿色和平组织（Greenpeace）和世界医师组织（Médecins du Monde）的海报宣传活动。 绿色和平组织的海报以融化的冰盖为主题，但APPP认为这对巴黎地铁中行人来说“太政治化了”。 由于“对制药公司造成负面影响的风险”，世界医师协会突出强调基本药物高成本的广告牌被封锁。
