甘肃陇南武都小花椒成就大产业
Gansu Longnan Wudu Small Zanthoxylum bungeanum Achieves Big Industry
甘肃省陇南市武都区位于北纬33°的独特位置，属南北气候过渡区、河谷型地理地貌，境内适度的降水、充足的光热资源，多样富集的资源品种，98%以上的空气优良天数、全域无重金属污染的碧水和净土，孕育了武都花椒色红油重、粒大饱满、芳香浓郁、麻味醇厚的品质，所产“大红袍”花椒享誉中外。
Wudu District, Longnan City Gansu Province, is located in a unique position of 33 ° north latitude, belonging to the north-south climate transition zone, valley type geographical landform, moderate precipitation, sufficient light and heat resources, diversified and rich resource varieties, more than 98% of good air days, clear water and pure land without heavy metal pollution in the whole region, breeding the quality of Wudu prickly ash with red oil, large and full grains, rich fragrance and mellow hemp taste. The "Dahongpao" prickly ash produced by Wudu is famous at home and abroad.
近年来，武都区立足独特地域优势，把花椒产业作为群众致富增收的优势产业，依托产业扶持政策，建基地、抓管理、强科技、促营销，使花椒产业实现了粗放经营向科学管理、产品优势向商品优势的转变，花椒产业闯出了新路子、迈向了多元化，成为强区富民的优势主导产业。
In recent years, based on its unique geographical advantages, Wudu District has taken the peppercorn industry as the dominant industry for the masses to get rich and increase income, relying on industrial support policies, building bases, grasping management, strengthening science and technology, and promoting marketing, so that the peppercorn industry has realized the transformation from extensive operation to scientific management, product advantages to commodity advantages, and the peppercorn industry has broken out of a new path, moved towards diversification, and become the dominant industry for the advantages of the rich people in the strong area.
突出主导产业 推进规模发展
Highlight Leading Industries and Promote Scale Development
武都区坚持因地制宜、因势利导，在白龙江、北峪河半山干旱区指导群众大面积栽植花椒，建成了万亩基地8处、千亩基地108处，花椒种植覆盖全区37个乡镇（街道）650个村，基地总面积稳定在100万亩、挂果面积70万亩。
Wudu District adheres to local conditions and takes advantage of the situation, and guides the masses to plant peppercorns in large areas in the arid areas of the Bailongjiang and Beiyuhe Mountains, and has built 8 bases of 10,000 mu and 108 bases of 1,000 mu, and the planting of peppercorns covers 650 villages in 37 townships (streets) in the whole region, with a total area of 1 million mu and a fruit-bearing area of 700,000 mu.
2021年，全区花椒总产量达3000万公斤，综合产值36亿元以上，农民人均花椒年纯收入4000元，11万脱贫人口通过花椒产业实现稳定就业。武都区花椒的产量、产值、品质和产区农民人均可支配收入4项指标在全国花椒主产县区均处于领先地位。
In 2021, the total output of prickly ash in the whole region reached 30 million kg, the comprehensive output value was more than 3.6 billion yuan, the annual net income of pepper per capita of farmers was 4000 yuan, and 110,000 people out of poverty achieved stable employment through pepper industry.The four indicators of production, output value, quality and per capita disposable income of farmers in Wudu District are in a leading position in the main pepper producing counties and regions in the country.
武都区积极引导扶持农民合作社跨区域、跨行业联合，全区共组建花椒产业合作社880家，贫困户入社率在84%以上。单打独斗的村办合作社组建为联合社，提供产前、产中、产后服务，开展科技研发、精深加工、产品包装，大大提高了农民组织化程度和土地资源利用率，增强了贫困户抵御市场风险能力。武都区还将到户产业资金入股贫困村合作社，统一支配，按期给贫困户和村集体分红，切实解决了到户资金分散使用、效益不高的问题。
Wudu District actively guides and supports the cross-regional and cross-industry association of farmers 'cooperatives. A total of 880 pepper industry cooperatives have been established in the whole district, with the participation rate of poor households above 84%. Village-run cooperatives that fight alone have been set up as associations to provide prenatal, mid-production and post-production services, carry out scientific and technological research and development, intensive processing and product packaging, greatly improving the degree of farmers 'organization and utilization rate of land resources, and enhancing the ability of poor households to resist market risks. Wudu District will also invest household industrial funds in the poor village cooperative, unify the control, and distribute dividends to poor households and village collectives on schedule, effectively solving the problem of decentralized use of household funds and low efficiency.
强化科技支撑 促进提质增效
Strengthening Scientific and Technological Support to Promote Quality Improvement and Efficiency Increase
武都区林草部门联合西北师范大学在石门镇水地坝筹建30亩集大红袍花椒嫁接、优质八月椒砧木苗繁育、武都花椒综合丰产技术示范、武都野生花椒种质资源培育、引种驯化、花椒品种优选等于一体的标准化科技示范基地，为广大椒农提供技术服务，科学发展花椒种植特色产业，推动村级集体经济和农户“双增收”，走出了一条接续推进乡村振兴的特色产业可持续发展新路子。
The forestry and grass department of Wudu District in conjunction with Northwest Normal University, is planning to build a 30-mu standardized science and technology demonstration base in Shuidiba, Shimen Town, integrating Dahongpao pepper grafting, high-quality August pepper rootstock seedling breeding, Wudu pepper comprehensive high-yield technology demonstration, Wudu wild pepper germplasm resources cultivation, introduction and domestication, and pepper variety optimization, so as to provide technical services for pepper farmers, scientifically develop pepper planting characteristic industries, and promote village-level collective economy and "double income increase" of farmers. A new way of sustainable development of characteristic industries has been found to continue to promote rural revitalization.
技术人员把整形修剪、绿色病虫害防治、科学施肥等技术运用到栽植、管护各环节，加大花椒低产园改造，开展栽植补植、苗木培育、嫁接改良，每年实施综合管护95万亩，低产园改造20万亩，有效提升了全区花椒综合管护水平。企业在技术指导下，开发出花椒香囊、调和食用油、椒芽菜等五大类20余种系列产品，还与国内科研院所联合开发麻味素提取物，进一步延长花椒产业链条，增加产品附加值。
The technicians apply the techniques of pruning, green pest control and scientific fertilization to each link of planting and management and protection, increase the transformation of low-yield pepper garden, carry out planting and replanting, seedling cultivation, grafting and improvement, implement comprehensive management and protection of 950,000 mu every year, and transform 200,000 mu of low-yield garden, effectively improving the comprehensive management and protection level of pepper in the whole region. Under the technical guidance, the enterprise has developed more than 20 kinds of series products in five categories, such as pepper sachet, blended edible oil and pepper sprout vegetable, and has also jointly developed sesame extract with domestic scientific research institutes to further extend the pepper industry chain and increase the added value of products.
坚持“双线”销售 提升产业效益
Adhere to the "double line" sales to enhance industrial efficiency
武都引导全区41家花椒合作社的1688网店入驻“产业带”，鼓励发展网上大宗散装货交易。各合作社在淘宝、天猫、京东、拼多多等平台提供单品供货。2021年，全区累计实现花椒产品电商交易额11亿元，带动1.5万余人增收。
Wudu guided the 1688 online stores of 41 pepper cooperatives in the whole region to settle in the "industrial belt" and encouraged the development of online bulk cargo trading. Each cooperative provides single product supply on Taobao, Tmall, Jingdong, Dianduo and other platforms. 2021年，全区累计实现花椒产品电商交易额11亿元，带动1.5万余人增收。
在线下，通过连续12年举办花椒节会，助推武都花椒实现产量、产值、农民人均花椒纯收入的大幅提升。为扩大武都花椒产品消费供给，打通销售终端市场，真正把资源优势转变成竞争优势、品牌优势，2021年，武都区在四川成都举办中国川渝火锅产业大会暨“陇货入蓉”、中国(武都)花椒展示交易会；2022年，在重庆市举办第二届中国川渝火锅产业大会暨武都花椒展示交易会。节会取得了预期成效，实现了武都花椒从产地到终端市场的精准对接。全区20多家花椒经销商与海底捞、老干妈、重庆德庄等大型餐饮企业建立了供销关系，稳固拓展销售市场。目前，武都花椒远销四川、重庆、北京、新疆、宁夏、西藏、青海等全国34个省（自治区、直辖市），并通过国际火锅联盟打开了国际市场，销往日本、韩国、美国、德国等国家。
Offline, through the holding of the pepper festival for 12 consecutive years, it has boosted the production, output value and net income of farmers in Wudu peppercorns to achieve a significant increase. In order to expand the consumption and supply of Wudu pepper products, open up the sales terminal market, and truly transform the resource advantages into competitive advantages and brand advantages, in 2021, Wudu District held China Sichuan-Chongqing Hotpot Industry Conference and "Longwu Goods into Chengdu" and China (Wudu) Pepper Exhibition Fair in Chengdu, Sichuan Province; In 2022, the 2nd China Sichuan-Chongqing Hotpot Industry Conference and Wudu Zanthoxylum bungeanum Exhibition Fair was held in Chongqing City. The festival achieved the expected results and realized the precise docking of Wudu pepper from the origin to the terminal market. More than 20 pepper dealers in the region have established supply and marketing relations with large catering enterprises such as Haidilao, Lao Gan Ma, Chongqing Dezhuang, etc. to steadily expand the sales market. At present, Wudu pepper is exported to Sichuan, Chongqing, Beijing, Xinjiang, Ningxia, Tibet, Qinghai and other 34 provinces (autonomous regions and municipalities directly under the Central Government), and has opened up the international market through the International Hotpot Alliance and sold to Japan, Korea, the United States, Germany and other countries.
武都区还注重加大市场营销力度，通过成立区级、乡级花椒协会，在吉石坝工业园区建设特色农产品交易市场，指导区内花椒加工、营销企业和合作社通过快手、抖音等平台扩大花椒产品销售，企业、合作社负责人变身“网红”，持续开展直播带货活动，全面激活武都花椒线上消费活力。2021年，全区通过直播带货销售的花椒产品价值2000多万元。
Wudu District also pays attention to strengthening marketing efforts. Through the establishment of district-level and township-level pepper associations, it builds characteristic agricultural products trading market in Jishiba Industrial Park, guides pepper processing, marketing enterprises and cooperatives in the district to expand the sales of pepper products through platforms such as fast hand and shaking sound. The responsible persons of enterprises and cooperatives become "online celebrities," continuously carry out live broadcasting and goods carrying activities, and fully activate Wudu pepper online consumption vitality. In 2021, the peppercorn products sold through live streaming in the whole district are worth more than 20 million yuan.
全力推介宣传 增强发展后劲
Make every effort to promote and publicize and enhance the stamina of development
武都区坚持以品牌化带动标准化生产、规模化发展、产业化经营，着力做大做强花椒产业，目前已成为全国最大的优质花椒生产基地、花椒产品研发中心、商品集散中心、信息发布中心、价格形成中心。武都花椒荣获首届全国林业名特优产品博览会金奖，获国家地理标志证明商标和地理标志保护产品认定，首批入选“甘味”农产品公用区域品牌。
Wudu District insists on promoting standardized production, large-scale development and industrialized operation with brand, and strives to enlarge and strengthen pepper industry. At present, Wudu District has become the largest high-quality pepper production base, pepper product R & D center, commodity distribution center, information release center and price formation center in China. Wudu prickly ash won the gold medal of the First National Forestry Famous, Special and High-quality Products Expo, and was recognized as a national geographical indication certification trademark and geographical indication protection product. It was selected as the first batch of "sweet" agricultural products public regional brands.
武都区政府与中国经济信息社联合编制发布的“新华中国（武都）花椒价格指数”及时、全面、准确地提供花椒市场信息，已成为生产种植、政府监管、贸易决策的有效参考，是全国花椒市场的“晴雨表”和产业发展的“风向标”。“武都花椒”品牌效应和市场竞争力显著增强，产业发展后劲全面提升。
The "Xinhua China (Wudu) Zanthoxylum Price Index" jointly compiled and released by Wudu District Government and China Economic Information Service provides timely, comprehensive and accurate information on the pepper market, which has become an effective reference for production and planting, government supervision and trade decision-making, and is the "barometer" of the national pepper market and the "wind vane" of industrial development. The brand effect and market competitiveness of "Wudu Peppercorns" have been significantly enhanced, and the potential for industrial development has been comprehensively improved.
武都区将持续巩固“中国花椒之都”的美誉，统筹抓好特色农产品品种改良、综合管护、精深加工、产品研发、产销对接，深入实施产业提质增效工程，不断夯实县域经济发展根基，让花椒产业助力乡村振兴。（王涛 田依轩 张伟涛）
Wudu District will continue to consolidate the reputation of "China's peppercorn capital", make overall plans for the improvement of characteristic agricultural product varieties, comprehensive management, deep processing, product research and development, production and marketing docking, in-depth implementation of industrial quality improvement and efficiency improvement projects, and continuously consolidate the foundation of county economic development, so that the pepper industry can help rural revitalization.(Wang Tao, Tian Yixuan, Zhang Weitao)
