媒体报道 | 孙宇晨 & 时代周刊总裁共举 NFT+慈善，引领加密科技潮流

Media Coverage | Sun Yuchen & CEO of The Times hold NFT+ charity to lead crypto tech trend

汤姆·汉克斯在电影《阿甘正传》中有句著名台词：“生活就像一盒巧克力，你永远不知道会得到什么。”

Tom Hanks famously said in the movie Forrest Gump, "Life is like a box of chocolates, you never know what you're going to get."

这句台词在盲盒经济中被赋予了新的含义。因为盲盒看起来都一样，所以直到你打开盒子之前，你不知道你得到的是什么。

This line has been given a new meaning in the blind box economy. Because blind boxes all look the same, you don't know what you're getting until you open the box.

NFT 盲盒则融合了艺术家的创造力、区块链的透明度和消费者的兴奋情绪，创造了一种新的热潮。

The NFT Blind Box, on the other hand, blends the creativity of the artist, the transparency of the blockchain and the excitement of the consumer to create a new craze.

NFT 盲盒爆发，成为区块链“弄潮儿”

NFT's blind box explodes as a blockchain "trendsetter"

盲盒的起源可以追溯到日本的福袋。2019 年，盲盒开始流行，泡泡玛特可能是最大的受益者。

The origins of the blind box can be traced back to the Japanese lucky bag. 2019 saw the blind box become popular and Bubble Mart is probably the biggest beneficiary.

盲盒通常以系列的形式销售。当玩家得到第一个盲盒时，他们就会失去控制。玩家总是想要拥有所有的风格，追求系列的“团圆”。

Blind boxes are usually sold in a series. When players get their first blind box, they lose control. Players always want to have all the styles and seek the "reunion" of the series.

2017 年，NFT 随着“加密猫” (CryptoKitties) 的爆火而获得大量关注，之后就进入了发展瓶颈期，直到 2021 年又重新火爆起来 。

After gaining a lot of attention in 2017 with the explosion of CryptoKitties, NFT entered a bottleneck until 2021, when it will be back on the rise again.

NFT 和盲盒天然具有完美的匹配性，盲盒有未知性、收藏性，同时还有一定的稀缺性，这又能与 NFT 非常完美的结合。

NFT and blind boxes are naturally a perfect match. Blind boxes are unknown and collectible, but also have a certain scarcity, which makes them a perfect match for NFT.

许多消费者沉迷于 NFT 盲盒和收集 NFT，成本会迅速上升。购买和收集这些 NFT 的欲望就像一个巨大的坑，很难填满。对于这些“跳坑者”来说，在短时间内花费超过上万美元购买 NFT 并不罕见。

Many consumers are addicted to NFT blind boxes and collecting NFTs and the cost can quickly escalate. The desire to buy and collect these NFTs is like a giant pit that is difficult to fill. It is not uncommon for these 'jumpers' to spend over tens of thousands of dollars on NFTs in a short period of time.

然而，如果一个人拥有稀缺的 NFT 或开启的盲盒中是抢手的 NFT，那么其价值就会急剧飙升。所以一些买家将 NFT 视为一种投资形式。

However, if one owns a scarce NFT or opens a blind box in which it is a sought-after NFT, then its value can soar. This is why some buyers see NFTs as a form of investment.

8 月 10 日，奥迪宣布将通过 xNFT Protocol 限量发行 NFT 艺术盲盒“幻想高速”，该款盲盒由艺术家程然以新奥迪 A8L 60 TFSIe 为灵感而创作。盲盒将通过赠予的方式发行，经过一对一尊享沟通后，赠送给前 100 位新奥迪 A8L 60 TFSIe 车主。

On August 10th, Audi announced the limited release of the NFT Art Blind Box "Fantasy Highway" through xNFT Protocol, created by artist Cheng Ran, inspired by the new Audi A8L 60 TFSIe. The blind box will be given to the first 100 owners of the new Audi A8L 60 TFSIe after a one-to-one communication.

8 月 4 日，法国奢侈品牌路易斯威登进军 NFT 领域，发布了基于 NFT 的游戏应用“Louis: TheGame”，以庆祝其创始人的生日，并推出了一个 NFT 抽奖活动。

On 4 August, French luxury brand Louis Vuitton entered the NFT space with the launch of its NFT-based game app "Louis: TheGame" to celebrate its founder's birthday and an NFT sweepstakes.

8 月 3 日，腾讯旗下 NFT 交易平台“幻核”App 首期限量版“十三邀”黑胶唱片 NFT 开售，由于抢购人数较多，瞬间售罄。

On 3 August, the first edition of the limited edition "Thirteen Invitations" vinyl record NFT was launched on Tencent's NFT trading platform "Phantom Core" app.

由于 NFT 盲盒的玩法和市场炒作，目前各种品牌只要发售 NFT 盲盒，基本都会在短时间内被抢购一空。

Due to the playfulness and marketing hype of the NFT blind box, whenever various brands currently release NFT blind boxes, they are basically snapped up within a short period of time.

打开盲盒为收藏家提供了发现知名艺术家和拥有宝贵的限量版资产的机会。特殊的高价值收藏品会随机藏在盒子里。期待、惊喜元素和收藏 NFT 的愿望推动了购买盲盒的吸引力。

Opening the Blind Box offers collectors the opportunity to discover renowned artists and own valuable limited edition assets. Special high-value collectibles are randomly hidden in the box. Anticipation, the element of surprise and the desire to collect NFT drive the appeal of buying a blind box.

对于创作者来说，在“盲盒”中加入他们的作品可以增加曝光度和直接销售。智能合约确保他们通过销售和转售工作获得报酬。

For the creators, adding their work to the 'blind box' increases exposure and direct sales. Smart contracts ensure that they are paid for their work through sales and resale.

头像 NFT 盲盒溢价高，风靡市场

Avatar NFT Blind box premiums take the market by storm

今年下半年，NFT 盲盒足够吸睛，以 CryptoPunks、Pudgy Penguin 为代表的头像类 NFT 盲盒项目再次点燃市场，成交价格甚至最高达到数千万美元。

The second half of the year saw enough NFT blind boxes to attract attention, with avatar-based NFT blind box projects such as CryptoPunks and Pudgy Penguin once again lighting up the market, selling for even more than tens of millions of dollars.

8 月 1 日，最稀缺的带有外星人元素的头像 CryptoPunks #3100，在 OpenSea 上以 3500ETH(约合 9100 万美元) 的价格挂售。如果能够成交，这将是历史上最高的 CryptoPunk 销售。

On August 1, CryptoPunks #3100, the rarest avatar with alien elements, went up for sale on OpenSea for 3,500 ETH (about $91 million). If it had sold, it would have been the highest CryptoPunk sale in history.

8 月 19 日，Pudgy Penguin #3950 以 130 个 ETH 被售出，价值约 39 万美元，是 Pudgy Penguins 系列中售价第二高的。售价最高的是 Pudgy Penguin #6873，售价 150 个 ETH，价值约 45 万美元。

On 19 August, Pudgy Penguin #3950 was sold for 130 ETH, worth around $390,000, making it the second highest priced of the Pudgy Penguins collection. The highest priced was Pudgy Penguin #6873, which sold for 150 ETH, valued at around $450,000.

随着头像 NFT 成功破圈，CryptoPunks 和 Pudgy Penguin 头像席卷推特、Instagram 和脸书等海外社交媒体软件。热衷于新事物的用户纷纷换上了自己的 NFT 头像，从加密影响者、技术开发者和圈内外明星。

With the success of avatar NFT breaking the circle, CryptoPunks and Pudgy Penguin avatars are sweeping through social media software overseas such as Twitter, Instagram and Facebook. Eager users have switched to their NFT avatars in droves, from crypto influencers, tech developers and stars in and out of the ring.

也许大家会好奇：头像 NFT 盲盒溢价如此之高，背后的原因到底是什么呢？

One might wonder: what is the reason behind such a high premium for the avatar NFT blind box?

盲盒玩法：饥饿营销是一种促销策略，在有限的数量或有限的时间内提供产品，以制造一种过度需求的错觉，可以极大地刺激用户的再购买率。稀缺性会给产品带来奢侈的感觉，从而增加产品的附加值。

Blind box play: Hunger marketing is a promotional strategy where products are offered in limited quantities or for a limited period of time to create the illusion of excessive demand, which can greatly stimulate the user's re-purchase rate. Scarcity creates a sense of luxury and thus increases the added value of the product.

NFT 盲盒是饥饿营销的一个例子，品牌将他们的产品划分为不同的稀缺性类别，不是每个人都能得到最特别的盒子，因此产生了一种竞争感。饥饿营销促使盲目的 NFT 消费者做出感性的决定。

The NFT blind box is an example of hunger marketing where brands divide their products into different scarcity categories where not everyone gets the most special box, thus creating a sense of competition. Hunger marketing pushes blind NFT consumers to make an emotional decision.

IP：NFT 盲盒之所以能火爆，并非只是靠盲盒这一形式，其独特的 IP 与较快的推行速度能够有效吸引和维护消费群体。

IP: It's not just the blind box format that has made the NFT blind box so popular, its unique IP and fast rollout has been effective in attracting and maintaining a consumer base.

对于人们热捧的盲盒，支撑 NFT 稀缺性的来源，根本在于现实世界中的名人和品牌 IP 的独特性。基于 NFT，IP 的传播范围得到了扩张，链上的流通性也带来了更大的增值空间。

For the much sought-after blind box, the source of the scarcity that underpins NFT is fundamentally the uniqueness of real-world celebrities and brand IP. Based on NFT, the reach of the IP is expanded and the circulation in the chain leads to greater added value.

从 Genesis 到 ApeAvatar ，NFT 头部影响力

From Genesis to ApeAvatar, NFT Head Influence

随着 NFT 概念逐渐“出圈”走向主流民众，艺术家和创作者对不断增长的 NFT 生态系统有着不可替代的影响。主流机构因其实力和眼光在 NFT 大潮中扮演着推波助澜的积极作用，其中就有被波场 TRON 创始人孙宇晨力挺的 APENFT 基金会。

As the NFT concept moves 'out of the box' and into the mainstream, artists and creators have an irreplaceable influence on the growing NFT ecosystem. Mainstream organisations are playing an active role in fuelling the NFT trend through their strength and vision, including the APENFT Foundation, which is supported by Wavefield TRON founder Sun Yuchen.

6 月 29 日，APENFT 基金会、币安与波场 TRON 联合推出的“Genesis”NFT 拍卖会。其中，安迪·沃霍尔《三幅自画像》原画 NFT 最终以 280 万美元成交。《三幅自画像》NFT 作品三个系列共 100 幅作品在 Binance NFT 平台也已经全部售出。

On 29 June, the APENFT Foundation, Coinan and Wavefield TRON jointly launched the "Genesis" NFT auction. The original Andy Warhol "Three Self-Portraits" NFT sold for $2.8 million. All three series of the Three Self-Portraits NFT, comprising 100 works, have also been sold on the Binance NFT platform.

9 月 6 日，APENFT 基金会和 Binance NFT 再度强强携手，重磅推出了“ApeAvatar” 精品盲盒系列。

On 6 September, the APENFT Foundation and Binance NFT joined forces again to launch the "ApeAvatar" collection of fine blind boxes.

APENFT 基金会通过“艺术+技术”的结合，引导人们共同构建元宇宙，开创数字化的新时代。在此期间，APENFT 基金会和 Binance NFT 将在履行各自使命的同时，充当这场大迁移的桥梁。

The APENFT Foundation is leading the way in the construction of a metaverse and a new digital era through the combination of "art + technology". During this period, the APENFT Foundation and Binance NFT will act as a bridge for this migration while fulfilling their respective missions.

从长远来看，Binance NFT 和 APENFT 基金会的两度合作，无论是对于各自的发展，还是对整个区块链和 NFT 领域的繁荣，都大有裨益。

In the long run, the two collaborations between Binance NFT and the APENFT Foundation will be of great benefit both for their own development and for the prosperity of the blockchain and NFT space as a whole.

9 月 8 日，据 BinanceNFT 数据显示，由 APENFT 基金会与币安联合推出的 50 个 ApeAvatar 慈善盲盒，二级市场第一天的总成交量超过 22 万美元，相比初始售卖价格 1BUSD，交易总量涨幅达 4400 倍，最高单价涨幅超过 6000 倍，最低价涨幅 1900 倍。在随后的二级市场交易中，最高成交价达到了初始发行价的 9999 倍。

On September 8, according to BinanceNFT data, the 50 ApeAvatar charity blind boxes jointly launched by APENFT Foundation and Coinan saw a total volume of over $220,000 on the first day of the secondary market, with the total number of transactions increasing by 4400 times compared to the initial sale price of 1BUSD, with the highest single price increasing by over 6000 times and the lowest price increasing by 1900 times. In subsequent secondary market transactions, the highest price traded was 9999 times the initial offering price.

NFT 将在元宇宙中扮演一个无比重要的角色。而 ApeAvatar 象征“艺术+科技”的化身，将聚集 NFT 玩家们共建元宇宙，开创数字文明新纪元。

NFT will play a vital role in the metaverse. ApeAvatar, the embodiment of "art + technology", will bring together NFT players to build a metaverse and usher in a new era of digital civilisation.

首先，此次活动将为全球 50 位具有影响力人物的头像做定制化加密艺术风格呈现，包括孙宇晨、赵长鹏、马斯克等知名人物。在一定程度上，这一系列头像也是身份的象征。

Firstly, the campaign will feature a customised crypto-art style presentation of the avatars of 50 influential people from around the world, including well-known figures such as Sun Yuchen, Zhao Changpeng and Musk. To a certain extent, this series of avatars is also a symbol of status.

活动的一大亮点就是通过慈善模式来回馈与造福于社会，利用区块链技术和 NFT 助力社会公益事业。头像对应的名人每来认领一个，APENFT 将联合币安慈善基金会捐赠 5000 美元给 One Tree Planted、Koala Clancy Foundation、New York Cares 等国际公益组织在全球 15 个国家的植树项目，为应对全球气候变化挑战做出贡献。

One of the highlights of the campaign is to give back and benefit society through the charity model, using blockchain technology and NFT to help social good. For every celebrity whose avatar is claimed, APENFT will donate US$5,000 in partnership with the Coinan Charitable Foundation to One Tree Planted, Koala Clancy Foundation, New York Cares and other international charities for tree planting projects in 15 countries around the world, contributing to the challenge of global climate change.

值得一提的是，New York Cares 是美国纽约首屈一指的志愿者组织，每年有超过 54,000 名志愿者为学校、社会服务机构和其他组织提供团队项目服务，这些服务包括辅导儿童、为饥民提供食物、帮助艾滋病毒 / 艾滋病患者、带无家可归的儿童进行休闲活动、看望老人等等。

Notably, New York Cares is the premier volunteer organisation in New York, USA, with over 54,000 volunteers each year providing team projects for schools, social service agencies and other organisations, such as tutoring children, feeding the hungry, helping people living with HIV/AIDS, taking homeless children on recreational activities, visiting the elderly and much more.

截至 11 月 2 日，波场 TRON 创始人孙宇晨、PAC Protocol CEO David Gokhshtein、币安 NFT 项目负责人 Helen Hai、火币全球商务副总裁兼资产中心负责人 Ciara Sun、日本加密圈知名美女 KOL Miss Bitcoin、Primitive Ventures 的创始合伙人，Coindesk 顾问委员会董事 Dovey Wan、《时代周刊》总裁 Keith Grossman 已经认领了专属的“ApeAvatar”NFT 头像。

Dovey Wan, Founding Partner of Primitive Ventures and Director of the Coindesk Advisory Board, and Keith Grossman, President of Time Magazine, have already claimed their exclusive "ApeAvatar" NFT avatars.

为 NFT 玩家打开新领域的大门

Opening the Door to New Fields for NFT Players

APENFT 基金会和 Binance 的再次合作，很好的利用了知名行业人士和社交达人们在国内外社交网络上的巨大影响力，举办了一场“NFT+慈善”的活动，并利用区块链技术和 NFT 来提高对其的支持。本次活动展示了 NFT 的潜力，以及 APENFT 基金会和 Binance 对 NFT 领域的承诺。

The renewed collaboration between the APENFT Foundation and Binance makes good use of the huge influence of well-known industry figures and socialites on national and international social networks to organise a "NFT+Charity" event and use blockchain technology and NFT to raise support for it. The event showcased the potential of NFT and the commitment of the APENFT Foundation and Binance to the NFT space.

就像区块链前所未有地将金融民主化一样，APENFT 基金会通过与币安两度合作，将顶级艺术家和艺术作品转化为 NFT，不仅升级了艺术品的承载方式，还将曾经属于精英人士的艺术作品转变为所有人都可以拥有的东西。

Just as blockchain has democratised finance like never before, APENFT Foundation has transformed top artists and artworks into NFTs by partnering with Coin twice, not only upgrading the way artworks are carried, but also transforming artworks that once belonged to the elite into something that can be owned by all.

随着人们对 NFT 的认识不断加深，以及区块链和 NFT 技术的不断发展，APENFT 基金会始终坚持深耕 NFT 行业，通过 NFT 和数字艺术品赋能实体经济，以成为 NFT 领域最前沿的领导者。

As awareness of NFT continues to grow and blockchain and NFT technology continues to evolve, APENFT Foundation remains deeply committed to the NFT industry and to empowering the real economy through NFT and digital artwork in order to become a leader at the forefront of the NFT field.

文章来源：Cointelegraph

Source: Cointelegraph

原文链接：

Original link:

https://cointelegraphcn.com/news/nft-charity

Https://cointelegraphcn.com/news/nft-charity

2021-10-07

2021-10-07

孙宇晨花 1050 万美金买了一个头像？一文梳理波场 NFT 项目为何如此火爆

Did Sun Yuchen pay $10.5 million for an avatar? An article on why the Wavefield NFT project is so hot

2021-10-06

2021-10-06

全球最大搜索引擎谷歌收录 VTRX，波场 TRON 凭借什么享受超级正规军待遇

The world's largest search engine Google includes VTRX, what makes Wavefield TRON a super regular

2021-10-04

2021-10-04

TRX ETN 正式挂牌上市，孙宇晨带领波场 TRON 成功入局全球主流金融市场

TRX ETN officially listed, Sun Yuchen leads Wavefield TRON to successfully enter the global mainstream financial markets

波场 TRON 官网：https://tron.network

Wave Field TRON Official Website: https://tron.net work

微博：波场 TRON 区块链

Weibo: TRON Blockchain

Twitter：@Tronfoundation

Twitter: @ Tronfoundation

Facebook：@tronfoundation

Facebook: @ tronfoundation

Telegram 中文：https://t.me/tronnetworkCN03

Telegram Chinese: https://t.me/tronnetworkCN03

Telegram 英文：https://t.me/tronnetworkEN

Telegram English: https://t.me/tronnetworkEN

Github：https://github.com/tronprotocol

Github: https://github.com/tronprotocol

Reddit：https://www.reddit.com/r/Tronix/

Reddit: https://www.reddit.com/r/Tronix/