刷屏妈妈朋友圈,ABCreading掀起现象级儿童英语风潮
ABCreading Launches Phenomenon-level Children's English

刘俞君    西北工业大学
时间:2023-01-11 语向:中-英 类型:教育资讯 字数:1652
  • 刷屏妈妈朋友圈,ABCreading掀起现象级儿童英语风潮
    Sweeping the moments of mothers, ABCreading set off a phenomenal trend of child English
  • 一位妈妈留言,说在资源有限的小县城,她的孩子靠着ABCReading取得了属于自己的积累和进步。目前全球800多个地区,有无数的孩子在这里一起感受自主阅读的快乐。
    A mother left a message saying that in a small county with limited resources, her children have made their own accumulation and progress through ABCReading. At present, there are countless children in more than 800 regions around the world who feel the happiness of independent reading together.
  • 轰动家长圈,6岁幼童一年单词量超过大学生
    Sensational parents circle, the number of words of 6-year-old children exceeds that of college students in one year
  • “每天学完6.4册英语绘本”、“一年最多掌握6771个单词”......这串看似平常的数据来自最近刷屏朋友圈的年度学习报告。
    "Learn 6.4 English picture books every day,""Master up to 6771 words a year." This seemingly ordinary data comes from the recent sweeping annual study report of the moments.
  • 家长们在朋友圈分享孩子的年度学习成果
    Parents share their children's annual learning achievements in moments
  • 令人吃惊的是,创造这样学习纪录的,是一群 3-6 岁的孩子,他们通过一款叫做 ABC Reading 的英语分级阅读学习 App,创造了惊人的学习积累,单词量、阅读量比肩大学生。
    Surprisingly, it is a group of 3-6-year-old children who have created such learning records. They have created amazing learning accumulation through an English graded reading learning App called ABC Reading. The amount of words and reading is comparable to that of college students.
  • 学员遍布843个城市,海内外家长争相追捧
    Students are all over 843 cities, and parents at home and abroad are eager to pursue
  • 2021年,英语学科经历了“是否要将其踢出高考”的讨论。虽然最后以教育部辟谣告终,但经此一事,家长们进一步认定了要“自主提高英语能力”的观点。
    In 2021, the English subject underwent a discussion about whether to kick it out of the gaokao. Although the Ministry of Education finally dismissed the rumor, after this incident, the parents further confirmed the idea of "improving English ability independently".
  • RAZ 是目前最受家长欢迎的英语培养工具。全称Reading A-Z,是美国Learning A-Z旗下最著名的一款老牌在线阅读产品,也是目前市面上最为流行的英文分级读物,风靡全球170多个国家。海淀鸡娃圈内流行一个段子:家长们见面后问候不是“吃了吗您内?”,而是“您家RAZ刷到几级了?”
    RAZ is currently the most popular English language training tool for parents. Reading A-Z is the most famous old online reading product under Learning A-Z in the United States. It is also the most popular English graded reading material on the market at present, which is popular in more than 170 countries around the world. Tiger parents in Haidian District are popular with a joke: When parents meet, their greetings are not "Have you eaten?", but "How high is your RAZ?"
  • ABCReading 官方年度报告显示,全球有 3000 万用户通过这款 App 学习英语分级阅读。他们分布在中国和海外 843 个城市和地区。 ABCReading 俨然已经突破了地域限制,成为学前孩子的英语阅读能力的主流学习工具之一。
    According to the official annual report of ABCReading, 30 million users worldwide learn English graded reading through this app. They are distributed in 843 cities and regions in China and overseas. ABCReading seems to have broken through the geographical restrictions and become one of the mainstream learning tools for preschool children's English reading ability.
  • 据 ABCReading 的产品负责人透露,平台内的小用户平均一天至少要看 6 册英语分级绘本。这个看绘本的过程包括了单词预习、绘本阅读、跟随朗读、课后Quiz 4 个环节。每一本花费的时间并不低。他们之中最狂热的学习者,一年仅跟随朗读这一个环节,就创造了 6771 次的纪录。这些年龄集中在4-6岁阶段的孩子,显示出了惊人的注意力时长。
    According to the person in charge of ABCReading's products, small users on the platform read at least six English-graded picture books a day on average. The process of reading picture books includes four steps: word preview, picture book reading, following reading and Quiz after class. Each book takes a lot of time. The most fanatical learner among them, who only follows the link of reading aloud, has set a record of 6771 times a year. These children, who are concentrated at the age of 4-6 years old, show amazing attention duration.
  • RAZ 原版+学而思教研,跨国强强联手
    RAZ original edition + Xueersi teaching and research, transnational cooperation
  • 市场上分级阅读的选择并不少,但 ABC Reading手握“RAZ正版引进”、“学而思教研研发”的两大利器,成为了这条赛道上的头部品牌。
    There are many graded reading options in the market, but ABC Reading has become the head brand on this track with two sharp tools of "RAZ genuine introduction" and "Xueersi development of teaching and research."
  • 因为 RAZ 的空前火爆,目前市场上充斥着各种仿版、盗版。学而思作为 RAZ 国内唯一正版引进平台,通过 ABC Reading App 呈现 RAZ 正版绘本线上图书馆。强大的平台支撑和正版保证,为眼花缭乱的家长们吃下一颗定心丸。
    Because of the unprecedented popularity of RAZ, the current market is full of various imitations and pirated versions. Xueersi, as the only legitimate introduction platform of RAZ in China, presents the online library of RAZ legitimate picture books through ABC Reading App. The powerful platform support and genuine guarantee provide a reassurance for dazzling parents.
  • 除此以外,学而思更以自身雄厚的教研师资,配合 RAZ 内容体系开发了一套适合国内孩子的绘本学习流程:以【单词阅读】、【绘本阅读】、【绘本跟读】、【互动测试】串联起阅读训练的全过程。
    In addition, Xueersi has developed a set of picture book learning process suitable for domestic children with its own strong teaching and research teachers and RAZ content system: The whole process of reading training is connected with [word reading],[picture book reading],[picture book following] and [interactive test].
  • ABC Reading App上的学习流程设计
    Learning Process Design on ABC Reading App
  • 这让并不具备辅导能力的普通家庭卸下了外教辅导的沉重负担,实现了在家就能学到原版分级阅读的目标。这也是国内其他分级阅读无法比拟的平台内容优势。
    This allows ordinary families who do not have the ability of tutoring to offload the heavy burden of foreign teachers' tutoring and achieve the goal of learning the original graded reading at home. This is also an incomparable platform content advantage of other domestic graded reading.
  • 家长们在ABC Reading公众号留言分享
    Parents share messages on ABC Reading official account
  • 去年,ABC Reading 再升级,推出了解决“精读能力培养”的【伴读动画】产品,帮助孩子在原来的基础上针对性地加强精读训练。让学有余力的孩子能读得更精、能力培养更加深入。
    Last year, ABC Reading was upgraded and launched the [accompanying reading animation] product to solve the problem of "intensive reading ability training" to help children strengthen intensive reading training on the original basis. Let the children who have spare time to learn read better and develop their abilities more deeply.
  • ABC Reading 自研伴读动画,培养孩子精读能力
    ABC Reading self-study accompanying animation to cultivate children's intensive reading ability
  • 年内斩获多项大奖,ABC Reading被内容平台争抢
    ABC Reading won several awards during the year, and ABC Reading was competed for by content platforms
  • 2022年,不仅孩子们在 ABC Reading 收获不错的成绩,ABC Reading 也因为优质的教育内容服务在多个平台广受用户欢迎、得到多个平台嘉奖——
    In 2022, not only did children get good results in ABC Reading, but also ABC Reading was widely welcomed and rewarded by users on multiple platforms for its high-quality educational content services
  • 京东方 :最受欢迎奖
    BOE: Most Popular Award
  • 华为教育中心:最佳教育内容奖
    Huawei Education Center: Best Education Content Award
  • 华为教育中心:年度最受关注教育应用
    Huawei Education Center: Most Concerned Education Applications of the Year
  • 这意味着,ABC Rreading 进一步成为内容平台方眼里第一梯队的合作者。
    This means that ABC Rreading has further become the first echelon of partners in the eyes of content platforms.
  • 2023 年第一周,ABC Reading 宣布上线【自然拼读】功能。作为 RAZ 体系中的重要内容,自然拼读这一刚需性功能的加入,将带着孩子们掌握更扎实的英语基本功,并逐渐过渡到英语原版书的自主阅读。相信明年的学习报告,会更让人惊喜不已。
    In the first week of 2023, ABC Reading announced the launch of the [natural spelling] function. As an important part of the RAZ system, the addition of the compulsory function of natural spelling will lead children to master more solid basic English skills and gradually transition to independent reading of the original English books. I believe that next year's study report will be even more surprising.
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    Disclaimer: There are risks in the market, so you should be careful! This article is transferred from the network content for reference only and is not used as a basis for trading.

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