交通运输宣传部门研讨交流新媒体运营

Seminar on New Media Operations for Transportation Propaganda Departments

4月27日，交通运输新媒体运营经验交流暨融合传播优秀案例分享活动在湖北武汉举行。来自行业宣传部门和政务（企业）新媒体运营团队负责人围绕增强融合传播能力、提升新媒体运营水平开展分享交流，协同推进交通运输新闻舆论工作的“高质量、大流量、正能量”。

On April 27, the "Experience Exchange Conference for Transportation New Media Operations and Sharing Event for Excellent Integrated Media Communication Cases" was held in Wuhan, Hubei Province. Leaders from industry propaganda departments and government-enterprise new media operation teams gathered to discuss enhancing integrated media communication capabilities and improving new media operation standards, with the goal of jointly advancing the "high-quality content, large traffic reach, and positive energy" of transportation news and public opinion work.

2024年全行业主动谋划、精心组织了一系列内容充实、形式多样的融合传播活动，涌现了以“在杭温高铁看同城未来”“沿着公路看贵州”为代表的一批优秀作品，取得了显著的传播、引导效果。武汉地铁运营有限公司、宁夏回族自治区交通宣传事务中心等多家单位代表就融合传播优秀案例、短视频作品的传播运营等进行了交流分享。

In 2024, the entire transportation industry proactively planned and organized a series of rich and diverse integrated media communication campaigns. Outstanding works such as "Exploring the Future of Urban Integration on the Hangzhou-Wenzhou High-Speed Railway" and "Discovering Guizhou Along Its Highways" emerged, achieving remarkable communication and guidance effects. Representatives from units including Wuhan Metro Operation Co., Ltd. and the Ningxia Transportation Communication Affairs Center shared experiences on excellent integrated media cases and the operation of short-video content.

在场嘉宾一致认为，要顺应媒体格局和舆论生态的变化大势，在策划思路上把握热点下的舆论，以小切口透视大主题；在内容创作上把握引起共鸣的情感符号，以用户思维拉动内容生产；在呈现形式上通过全媒体矩阵宣发，加强与媒体深度合作，实现破圈传播。

Attendees agreed that it is essential to adapt to the evolving media landscape and public opinion ecology by:• Strategic planning: Capturing public opinion around hot topics and using micro perspectives to highlight macro themes;• Content creation: Leveraging emotional symbols that resonate with audiences and adopting a user-centric approach to content production;• Multimedia dissemination: Utilizing full-media matrices for promotion, deepening cooperation with media outlets, and achieving cross-platform viral reach.

活动同期启动了2025年交通运输行业融合传播优秀案例推选宣传活动、第三届交通运输短视频创摄大赛、2025年“我的公交我的城”城市公共交通发展成就宣传视频征集展示活动。

During the event, the 2025 Selection and Promotion Campaign for Excellent Integrated Media Communication Cases in the Transportation Industry, the 3rd Transportation Short Video Creation and Shooting Competition, and the 2025 "My Bus, My City" Publicity Video Collection and Exhibition for Urban Public Transportation Achievements were officially launched.

本次活动由中国交通报社主办，武汉地铁集团有限公司承办。

This event was hosted by China Communications Press and organized by Wuhan Metro Group Co., Ltd.