让能源服务更有温度
Make energy services more warm

孙玮    吉林化工学院
时间:2025-05-13 语向:中-英 类型:化工 字数:958
  • 让能源服务更有温度
    Make energy services more warm
  • 在成品油销售面临空间不断收窄的大背景下,加油站作为中国石油销售板块的窗口单元,对于客户服务质量的要求越发提出新的挑战。中石油新疆销售有限公司阿克苏分公司始终秉承“以客户为中心”的服务理念,不断优化客户体验,增强市场竞争力。
    As the space for refined oil sales continues to shrink, gas stations, as the window units of China Petroleum's sales sector, are increasingly facing new challenges in terms of customer service quality. The Aksu Branch of PetroChina Xinjiang Sales Co., Ltd. has always adhered to the "customer-centric" service concept, continuously optimizing customer experience and enhancing market competitiveness.
  • 为改善客户加油环境,中石油新疆销售有限公司阿克苏分公司各加油(气)站从细节着手,大到立柱罩棚、小到标签标识,全动员、全覆盖、全方位集中力量定期开展环境清洁行动。从硬件设施来看,新推出的掌纹支付功能不仅操作便捷,也大大提升了支付速度、缩短了客户等待时间;同时,对部分加油(气)站便利店进行了重新装修,增加了商品种类,满足客户多样化的购物需求。此外,还增设了电动汽车充电桩和洗车服务,为客户提供一站式的能源和汽车服务。
    In order to improve the refueling environment for customers, each gas station of the Aksu Branch of PetroChina Xinjiang Sales Co., Ltd. has started from the details, from the pillars and canopies to the labels and logos, and has fully mobilized, fully covered, and fully concentrated its efforts to carry out regular environmental cleaning operations. In terms of hardware facilities, the newly launched palm print payment function is not only convenient to operate, but also greatly improves the payment speed and shortens the waiting time for customers; at the same time, some gas station convenience stores have been renovated, and the variety of goods has been increased to meet the diverse shopping needs of customers. In addition, electric vehicle charging piles and car washing services have been added to provide customers with one-stop energy and car services.
  • 在提升硬件设施的同时,中石油新疆销售有限公司阿克苏分公司注重员工服务意识和专业技能的培养。通过定期的服务培训和考核,员工的服务水平得到显著提升。现在,客户进站时,会受到员工热情的问候和引导;加油过程中,员工会主动提供帮助,并解答客户的疑问;加油结束后,员工还会送上温馨的祝福。这些贴心的服务让客户感受到家的温暖。
    While improving hardware facilities, the Aksu Branch of PetroChina Xinjiang Sales Co., Ltd. pays attention to the cultivation of employees' service awareness and professional skills. Through regular service training and assessment, the service level of employees has been significantly improved. Now, when customers enter the station, they will receive warm greetings and guidance from employees; during the refueling process, employees will take the initiative to provide help and answer customers' questions; after refueling, employees will also send warm blessings. These thoughtful services make customers feel the warmth of home.
  • 除了传统的加油服务,中石油新疆销售有限公司阿克苏分公司还推出了一系列增值服务,进一步提升客户体验。例如,为过路顾客提供免费热水、卫生间、临时休息区及最新路况信息;推出建行生活、抖音生活等一系列优惠活动;乡镇加油(气)站重点销售化肥,成为“农民值得信赖的农资服务商”;旅游沿线站点积极开展为顾客提供旅游咨询、当地特产介绍等,通过提供个性化、差异化服务,改变消费者对加油站服务模式的固有印象。这些增值服务不仅增加了客户的粘性,也提升了企业品牌形象。
    In addition to traditional refueling services, the Aksu Branch of PetroChina Xinjiang Sales Co., Ltd. has also launched a series of value-added services to further enhance customer experience. For example, it provides free hot water, toilets, temporary rest areas and the latest road conditions information to passers-by; launches a series of preferential activities such as CCB Life and Douyin Life; township gas stations focus on selling fertilizers and become "agricultural materials service providers that farmers can trust"; stations along the tourist route actively provide customers with travel consultation and local specialty introductions, etc., and change consumers' inherent impression of the gas station service model by providing personalized and differentiated services. These value-added services not only increase customer stickiness, but also enhance the corporate brand image.
  • 中石油新疆销售有限公司阿克苏分公司党委书记、执行董事赵海生表示,服务提升是公司长期的战略目标,未来将持续加大投入,不断优化服务流程,拓展服务内容,为客户提供更加优质、高效的服务,同时,公司也将积极探索新的业务模式,推动加油站向综合能源服务站转型,满足客户日益增长的能源和生活需求。
    Zhao Haisheng, Party Secretary and Executive Director of Aksu Branch of PetroChina Xinjiang Sales Co., Ltd., said that service improvement is the company's long-term strategic goal. In the future, the company will continue to increase investment, continuously optimize service processes, expand service content, and provide customers with better quality and more efficient services. At the same time, the company will also actively explore new business models and promote the transformation of gas stations into comprehensive energy service stations to meet customers' growing energy and life needs.
  • 中石油新疆销售有限公司阿克苏分公司将持续提升服务质量,致力于打造一支业务精湛、素质过硬、服务优良的高质量服务队伍,相信在市场竞争日益激烈的今天,通过不断提升服务品质,该公司将赢得更多客户的信赖和支持,实现可持续发展。
    Aksu Branch of PetroChina Xinjiang Sales Co., Ltd. will continue to improve its service quality and strive to build a high-quality service team with superb skills, excellent qualities and excellent services. We believe that in today's increasingly fierce market competition, by continuously improving service quality, the company will win the trust and support of more customers and achieve sustainable development.

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