Amazon vow to stop seller squeeze was fake
亚马逊誓言阻止卖家挤压是假的

陈嘉    浙江工商大学
时间:2023-04-23 语向:英-中 类型:能源 字数:614
  • Amazon vow to stop seller squeeze was fake
    亚马逊宣称制裁商家恶性竞争是假消息
  • California: Amazon.com continued blocking sellers from offering lower prices on rival sites, despite assuring antitrust enforcers it ended its policy that artificially inflated prices for consumers, according to newly unsealed filings in California’s antitrust lawsuit against the e-commerce giant.
    根据加州针对这家电子商务巨头的反垄断诉讼中最新公布的文件显示,加利福尼亚: Amazon.com将继续阻止其网站的注册卖家在竞争对手的网站上提供更低的价格,尽管亚马逊已经向反托拉斯执法人员保证会终止了其网站上人为抬高消费者价格的行为。
  • The Seattle-based company planned to expand penalties on sellers who presented lower prices outside Amazon, even after it claimed in 2019 that it stopped punishing third-party merchants who posted better deals on Walmart, Target, eBay, and, in some instances, their own websites, according to previously redacted portions of the suit that were made public Friday.
    根据先前编辑过的诉讼内容,该诉讼已于周五公开。亚马逊公司的总部位于西雅图,已经计划对在其平台以外用更低的价格出售的卖家施以更加严厉的处罚,即使该公司2019年声称停止惩罚在沃尔玛、塔吉特、易趣,以及在某些情况下,在他们自己的网站上搞价格战的第三方商家。
  • Amazon knew its sellers lived “in constant fear” of account suspensions or fast-selling products being taken down, according to an internal company document cited in the complaint.
    根据亚马逊在投诉中引用的一份公司内部文件,亚马逊知道其卖家 “一直担心” 账户被暂停或其热销产品被打压。
  • California Attorney General Rob Bonta is seeking a court order blocking Amazon from continuing to engage in what he alleged is anticompetitive behavior, as well as compensation for consumers in the most populous US state. A similar suit filed by Washington, DC, was dismissed in 2021.
    加州总检察长罗布·邦塔 (Rob Bonta) 正在申请一项法院命令,阻止亚马逊继续从事其所谓的反竞争行为,并对美国人口最密集的州的消费者作出赔偿。华盛顿特区提起的一项类似诉讼在2021年被驳回。
  • “Many of the complaint’s allegations are inaccurate,” a spokesperson for Amazon said. “We look forward to presenting the facts to the court.”
    亚马逊的一位发言人说: “许多投诉人的指控是不准确的。”“我们期待着向法院陈述事实。”
  • Amazon has previously said in its defense that sellers set their own prices in the company’s online store.
    亚马逊此前曾在辩护中表示,部分卖家在其线上销售时自行定价。
  • “There is no shortage of evidence showing that the ‘Everything store’ is costing consumers more for just about everything,” Bonta said in a statement.
    邦塔在陈述时说: “不乏证据表明,'Everything Store' 几乎对所有的商品都虚高标价,让消费者承受了本不必要的开销。”
  • A San Francisco state judge in March denied Amazon’s request for dismissal of California’s claims, saying he was “unpersuaded” by the company’s argument that the state didn’t adequately allege how pricing practices had a market-wide anticompetitive effect.
    3月,旧金山的一名法官拒绝了亚马逊要求驳回加州索赔的请求,称该公司的论点 “没有说服力”,即亚马逊声称加州法庭没有充分证据来指控该公司的定价行为对整个市场产生了怎样的反竞争效应。
  • Internal documents show an Amazon executive saying that expanded penalties “may generate pushback given recent positive press about our change to remove the previous price parity clause” from agreements with merchants that prevented third-party sellers from offering lower prices on other sites. The company expected the media and sellers would claim the policy “was not only trivial but a trick and an attempt to garner goodwill with policy makers amid increasing competition concerns,” according to the complaint.
    内部文件显示,亚马逊一位高管表示,加重处罚 “可能会对公司产生负面影响,因为前不久才有积极的新闻报道称,我们改变了以前的价格平价条款”,与商家达成的协议阻止了第三方卖家在其他网站上提供更低的价格。该投诉称,该公司推测媒体和卖家将声称该政策 “不仅没有作用,而且是一种诡计,目的是在竞争日益加剧的情况下试图博得决策者的欢心”。
  • The 2022 suit came three years after Bloomberg reported that the company’s policies were forcing sellers to charge more on competing sites like Walmart because Amazon would bury their products in search results if they offered lower prices elsewhere.
    早在2022年这起诉讼三年前,彭博社 (Bloomberg) 就有一篇报道指出该公司的政策迫使卖家在沃尔玛 (Walmart) 等竞争网站上收取更多费用,因为如果卖家在除了亚马逊之外的其他平台提供较低的价格,亚马逊会使其产品在搜索结果中被隐去。
  • Amazon’s vice president of pricing told the account manager of a seller who complained in 2019 about having to lower prices on Amazon to match his own online store that the merchant should should “control prices across all his channels,” according to internal communications cited in the complaint.
    亚马逊负责定价的副总裁告诉一位卖家的客户经理,该卖家在2019年曾抱怨自己必须在亚马逊平台上降低售价以匹配自己的在线商店,根据诉讼中引用的内部文件的内容,该商家指责亚马逊去应该 “控制所有渠道的价格”。
  • “[Y]ou might want to ask him to check if his sales on other sites directly or through distributors is putting him and us at a relative competitive disadvantage,” the executive wrote in a message that included a smiley emoji. “He might get the hint”
    “你或许应该让他检查一下他在其他网站上的销售是否直接地或通过分销商间接地使他自己和我们公司都处于相对的竞争劣势中,” 这位高管回复了一条信息并配上一个笑脸表情,“他应该能读懂我的言外之意”
  • California’s probe into Amazon’s practices also highlighted concerns that ads on the platform are unhelpful for customers.
    加利福尼亚州对亚马逊做法的调查也突显了人们的担忧,即对该平台上的广告会对客户不利的担忧。
  • “Amazon’s chief economist himself bemoaned the ‘secondary impacts on customer experience at Amazon stores” of ads to the extent they “reduce selection, are not relevant to the customer’s search, and/or lead to increases in prices,’” the state said in its complaint.
    该州在投诉中说: “亚马逊首席经济学家本人哀叹广告的 '对亚马逊客户体验的二次影响',以至于亚马逊平台“ 减少了客户的选择,或必然或偶然地导致价格上涨,但那与客户的搜索无关, ”。
  • The unsealed court filings include negative feedback from customers. “I can’t see how Amazon needs that much advertising,” one shopper wrote. “Amazon is not taxed, makes huge profits every year, yet they waste my time w/ products that are not relevant to my search.”
    启封的法院文件内有客户的负面反馈。一位购物者写道: “我无法理解为什么亚马逊平台有那么多广告。”“亚马逊不缴税,每年都有巨额利润,但他们浪费了我的时间,因为总是跳出来一些与我的搜索无关的产品。”
  • Amazon advertising revenue grew 19 per cent in the fourth quarter, to $11.6 billion. The fast-growing revenue source helps prop up Amazon’s otherwise low-margin online retail business that carries the high expense of operating warehouses around the country and delivering orders to shoppers’ homes.
    亚马逊的广告收入在第四季度增长了19%,达到116亿美元。这笔广告商带来的快速增长的收入有助于支撑亚马逊原本不景气的在线零售业务,该业务承担了全国各地仓储运营和向配送到家服务的高额费用。

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