Star Alliance VP digital: 'Passenger expectations are evolving'

星空联盟数字副总裁：“乘客的期望正在不断变化”

Star Alliance VP digital and technology Luc Lachoix, speaking at the CAPA Airline Leader Summit Asia, stated (31-Oct-2025) "passenger expectations are evolving" and Star Alliance is focused on "elevating the customer experience to ensure seamless travel". He said Star Alliance aims to overcome the complexity and "ease the way" using technology. Mr Lachoix said customers "demand more personalisation" and self service, which is now being enabled through technology such as AI.

星空联盟数字和技术副总裁Luc Lachoix在CAPA亚洲航空领袖峰会上发表讲话时表示（2025年10月31日）“乘客的期望正在不断变化”，星空联盟专注于“提升客户体验，确保无缝旅行”。他说，星空联盟的目标是利用技术克服复杂性并“简化道路”。Lachoix先生表示，客户“需要更多的个性化”和自助服务，而这些现在正在通过人工智能等技术实现。