全聚德迎158周年 首家联名餐厅即将亮相
Quanjude welcomes the 158th anniversary of the first joint restaurant to be unveiled soon
【环球网报道】7月4日，中华老字号餐饮品牌全聚德迎来158周岁生日。当天，全聚德举办“奔赴一场人间烟火，一五八全聚德新食光——全聚德创建158周年食力焕新发布会”庆典活动，现场发布故宫合作项目“全聚德•宫囍龙凤呈祥”主题餐厅、“空中四合院”全聚德和平门店三层“中华一绝厅”项目，与此同时，全聚德数字藏品盲盒和全聚德萌宝鸭IP主题歌MV亮相。
[Global Network Report] On July 4, Quanjude, a time-honored Chinese catering brand, celebrated its 158th birthday. On the same day, Quanjude held the celebration activity of "Going to a Fireworks in the World, Gathering Virtue in May 8 - the 158th Anniversary of Quanjude's Creation", and released the Palace Museum cooperation project "Quanjude • Gong Double Happiness Dragon and Phoenix Bringing Prosperity" theme restaurant, and the "China's Unique Hall" project on the third floor of Quanjude Hepingmen Store, "Air Quadrangle". At the same time, Quanjude digital collection blind box and Quanjude Mengbao Duck IP theme song MV appeared.
首家联名餐厅即将亮相
First co-branded restaurant coming soon
近年来，全聚德集团坚持围绕“守正创新”工作主线，积极推进餐饮、食品各项业务转型升级。今年第三季度，备受瞩目的故宫合作项目“全聚德•宫囍龙凤呈祥”主题餐厅和“空中四合院”全聚德和平门店三层“中华一绝厅”即将开业亮相。
In recent years, Quanjude Group has actively promoted the transformation and upgrading of catering and food businesses around the main line of "integrity and innovation". In the third quarter of this year, the high-profile Palace Museum cooperation project "Quanjude • Palace Happiness, Dragon and Phoenix Bringing Prosperity" themed restaurant and the "Chinese Wonder Hall" on the third floor of Quanjude Hepingmen Store "in the air quadrangle" will be opened soon.
全聚德与北京故宫文化传播有限公司联袂合作，在全聚德王府井店二层、三层推出全新合作项目——“全聚德•宫囍龙凤呈祥”。该项目为北京首家“宫囍龙凤呈祥”主题餐厅，同时也是全聚德首家联名餐厅。
Quanjude and Beijing Palace Museum Cultural Communication Co., Ltd. jointly launched a new cooperation project-"Quanjude·Palace Wedding Dragon and Phoenix in Prosperity" on the second and third floors of Quanjude Wangfujing Store. The project is the first "Gong Xi Dragon and Phoenix" themed restaurant in Beijing and the first joint restaurant of Quanjude.
该项目将全聚德非遗传承技艺与“宫囍龙凤呈祥”文化元素及当代艺术完美融合，在餐饮空间植入宫囍龙凤呈祥主题文化IP，项目以“文化+空间+产品”的组合模式开展，更好地传播故宫的文化、传承非物质文化遗产。全方位开启主题空间打造、联名菜肴定制和互动营销体验，让顾客充分感受到中国餐饮文化氛围。
The project perfectly integrates Quanjude's intangible cultural heritage inheritance skills with the cultural elements of "Double Happiness, Dragon and Phoenix Bringing Prosperity in the Palace" and contemporary art. The theme cultural IP of "Double Happiness, Dragon and Phoenix Bringing Prosperity in the Palace" is implanted in the dining space. The project is carried out in the combination mode of "culture+space+products" to better spread the culture of the Forbidden City and inherit intangible cultural heritage. The creation of theme space, customization of co branded dishes and interactive marketing experience will be opened in an all-round way, so that customers can fully feel the cultural atmosphere of Chinese catering.
全聚德和平门店三层“中华一绝”宴请餐厅，是门店基于2020年推出一层“中华一绝”散客餐厅的又一升级项目。升级后的餐厅整体装修设计延续“新京式”风格，针对“空中四合院”设想，打造接地气、京味儿语言服务，在这里，曾经走街串巷的“吆喝声”，将还原北京城的生活氛围和市井风情，通过服务人员的演绎，淋漓尽致展现京城特色，拉近与食客距离，让食客沉浸式体验京韵文化与老北京生活。
Quanjude Hepingmen's third floor "One Wonder of China" banquet restaurant is another upgrading project of the store to launch a first floor "One Wonder of China" individual restaurant in 2020. The overall decoration design of the upgraded restaurant continues the "new Beijing style" style, and aims at the idea of "air quadrangle" to create a grounded, Beijing style language service. Here, the "shout" that used to go through the streets will restore the living atmosphere and city style of Beijing. Through the interpretation of the service staff, the characteristics of Beijing will be vividly displayed, the distance between the restaurant and the diners will be shortened, and the diners will immersively experience the Beijing culture and the old Beijing life.
全聚德数字藏品当日发售
Quanjude digital collection on sale on the same day
活动现场，中青高新副总经理何宁和全聚德集团党委书记、董事、总经理周延龙共同启动“数字藏品”发售仪式。
At the event site, He Ning, Deputy General Manager of Zhongqing High-tech, and Zhou Yanlong, Party Secretary, Director and General Manager of Quanjude Group jointly launched the "Digital Collection" sale ceremony.
全聚德数字藏品的发售时间为2022年7月4日15:08，发售平台为中青报“豹豹青春宇宙”数藏平台，藏品包括1款“百年炉火”视频和6款萌宝鸭造型盲盒。“百年炉火”视频发行数量3158份，发售价29元/份，视频用三维动画的形式最高程度还原全聚德的老墙、老铺，打开古朴厚重的大门，在穿越百年时光的同时加入有时代记忆点的场景，色调上呈现历史感，回到百年前的烤炉旁，挂在炉梁上的全聚德烤鸭，皮层香酥、肉质鲜嫩、气味芳香，展现出独具特色的中国美食情韵。6款盲盒发行数量20158份。发售价格2.99元/份，包含大厨鸭、掌柜鸭、好潮鸭、贵宾鸭、百德鸭和七夕鸭，集齐6款还将赠送隐藏款。
The Quanjude digital collection will be sold at 15:08 on July 4, 2022 on the digital collection platform of "Leopard Youth Universe" of China Youth Daily. The collection includes one "Hundred year Fire" video and six "Cute Treasure Duck" shaped blind boxes. The video of "Hundred Years of Fireworks" was distributed 3158 times, and the selling price was 29 yuan/share. The video restored Quanjude's old walls and shops to the highest extent in the form of 3D animation, opened the doors of simplicity and massiveness, and added scenes with memories of the times while passing through a hundred years. The color shows a sense of history. Back to the oven a hundred years ago, Quanjude roast duck was hung on the furnace beam. The skin was crispy, the meat was fresh and tender, and the smell was fragrant, It shows the unique charm of Chinese cuisine. Six types of blind boxes were issued in 20158 copies. The selling price is 2.99 yuan / serving, including Chef duck, shopkeeper duck, haochao duck, VIP duck, Baide duck and Qixi duck. Hidden money will also be given when all 6 kinds are collected.
推出两款新品预制菜
Two new prepared dishes launched
继今年4月推出“单人份”手工片制烤鸭畅享套装以及椒麻小酥肉、泡椒酸汤肥牛、川香毛血旺、川香水煮牛肉4款四川饭店“川老大”预制菜新品后，发布会上再次推出全聚德品牌杭椒牛柳和红煨牛肉两款新品预制菜。
Following the launch of the "Single-serving" Handmade Roast Duck Enjoy Set and four new Sichuan Restaurant "Sichuan Boss" pre-made dishes, namely, Pepper and Ma Crispy Pork, Pickled Pepper and Sour Soup Fat Beef, Sichuan-flavor Maoxuewang and Sichuan-flavor Boiled Beef, in April this year, two new Quanjude brand pre-made dishes, namely, Hangzhou Pepper Beef Fillet and Red Stewed Beef, were launched again at the press conference.
杭椒牛柳以鸭胸肉、杭椒为主要食材，鸭肉性味平和，杭椒肉质薄软，十分美味。红煨牛肉精选鲁西南黄牛，小火慢煨，肉质酥而不烂，劲而不柴，鲜香汁浓，细嫩可口，均采用传统烹饪技艺，为居家美食首选。
Hangzhou pepper beef fillet with duck breast meat, Hangzhou pepper as the main ingredients, duck meat taste gentle, Hangzhou pepper meat thin soft, very delicious. The red stewed beef is selected from cattle in southwest Shandong Province. The meat is crisp but not rotten, strong but not firewood. It is fresh, fragrant, juicy, tender and delicious. The traditional cooking techniques are adopted. It is the first choice for home cuisine.
全聚德集团除拥有全聚德外，还拥有仿膳、丰泽园、四川饭店知名品牌，产品线丰富。目前线上在售家宴熟食类预制菜，含全聚德手工片制烤鸭礼盒、丰泽园松仁肉肚等10余种产品。
Quanjude Group in addition to having Quanjude, but also has Fangshan, Fengzeyuan, Sichuan Hotel well-known brands, rich product line. At present, there are more than 10 kinds of products such as Quanjude hand-made roast duck gift box, Fengzeyuan pine nut meat belly, etc.
“Q-DUCK”萌宝鸭MV发布
"Q-DUCK" cute duck MV released
时隔全聚德IP形象“萌宝鸭”发布1年，“Q-DUCK”萌宝鸭MV现场发布。萌宝鸭与工作人员一起带来一段舞蹈快闪。
One year after Quanjude's IP image "Mengbao Duck" was released,"Q-DUCK" Mengbao Duck MV was released on the spot. The cute duck and the staff brought a dance flash together.
2021年以来，全聚德以萌宝鸭为造型开发出环球徽章和冰箱贴、毛绒玩具系列、保温杯系列、儿童餐具、雨伞、围裙、印章、生日蜡烛等多款文创系列衍生品，萌宝鸭也成为了全聚德新食品的设计元素，出现在了休食系列、点心系列的封面上，最受年轻消费者追捧的，是以萌宝鸭为造型的多种口味文创冰淇淋——“萌宝棒棒冰”；并逐步建立全聚德IP新形象萌宝鸭展区和文化衍生品售卖专区，通过推出吸引年轻消费者体验互动，全方位展示宣传全聚德品牌IP新形象萌宝鸭，讲好品牌故事，焕新品牌形象。
Since 2021, Quanjude has developed a variety of cultural and creative series derivatives, such as global badges, refrigerator stickers, plush toys, thermos cups, children's tableware, umbrellas, aprons, seals, birthday candles, and so on, in the shape of Mengbao Duck. Mengbao Duck has also become a design element of Quanjude's new food, appearing on the covers of snack series and snack series, and is most popular with young consumers, It is a variety of flavors of cultural and creative ice cream in the shape of Mengbao duck - "Mengbao Popsicle"; And gradually establish Quanjude's new IP image Mengbao Duck exhibition area and cultural derivatives sales area. Through the introduction of experience interaction to attract young consumers, it will comprehensively display and promote Quanjude's new IP image Mengbao Duck, tell a good brand story and refresh the brand image.
2022年，全聚德集团在推出新IP萌宝鸭的基础上，延伸打造品牌文化传播新项目“萌宝星厨直播间”，紧密围绕守正创新，深度挖掘博大精深的中华饮食文化，以及古都文化、红色文化、京味儿文化、创新文化为，以中华老字号全聚德“讲究”菜品为内核，通过IP动漫短视频的形式，讲述美食好吃的秘密，线上线下建立专属直播间，打造萌宝星厨的国潮文化体系，实现好看、好玩、好吃的优质艺术作品，为展示国家级非遗美食制作技艺探索新方向，让更多年轻群体可以近距离体验非遗文化。
In 2022, Quanjude Group, on the basis of launching the new IP Mengbao Duck, extended to build a new brand culture communication project "Mengbao Star Kitchen Direct Broadcasting Room," closely centering on keeping upright and innovating, deeply digging into the profound Chinese food culture, ancient capital culture, red culture, Beijing flavor culture and innovative culture, taking the "exquisite" dishes of Quanjude, an old Chinese brand, as the core, through the form of IP animation Short Video, telling the secrets of delicious food, establishing exclusive direct broadcasting rooms online and offline. Create the national tide cultural system of Mengbao Star Chef, realize good-looking, fun and delicious high-quality art works, explore new directions for showing the production skills of national intangible cultural heritage food, and enable more young groups to experience intangible cultural heritage culture in close proximity.
