“普惠不普通、高端不简单”——咪笑科技首席专家马克荣北京幼教论坛主题演讲引发轰动

"Inclusive is not ordinary, high-end is not simple "- Mark Rong, the chief expert of Mixiao Technology, caused a sensation in his keynote speech at the Beijing Preschool Education Forum

5月11-13日,第25届北京国际幼教展在中国国际展览中心盛大举办。展会同期举办2023“幼教之春”系列论坛活动。晶晶国际教育集团董事长、咪笑科技首席专家马克荣女士受邀出席2023幼儿园课程创新论坛并发表主题演讲《御风而行——建构特色课程,推动品质发展》。

On May 11-13, the 25th Beijing International Preschool Education Exhibition was held in China International Exhibition Center. The 2023 "Spring of Early Childhood Education" series of forum activities will be held at the same time as the exhibition. Ms. Mark Rong, Chairman of Jingjing International Education Group and Chief Expert of Mixiao Technology, was invited to attend the 2023 Kindergarten Curriculum Innovation Forum and deliver a keynote speech titled "Walking Against the Wind - Constructing Characteristic Courses and Promoting Quality Development".

疫情后园所的转型升级路,面对复杂多变的新形势,学前教育该如何发展?如何打造自身竞争力?如何破局?咪笑科技通过深耕学前教育31年的深厚积淀,为众多园所带来可供参考的实践范式。精彩诠释了在后疫情时代,如何通过打造特色课程来推动园所高品质发展,帮助民办幼儿园构建“普惠不普通、高端不简单”的办园理念,激起了现场幼教同行的强烈共鸣。

How should preschool education develop in the face of the complex and ever-changing new situation of the transformation and upgrading of kindergartens after the epidemic? How to build one's own competitiveness? How to break the game? Mixiao Technology has brought valuable practical paradigms for many kindergartens through its 31 year accumulation of deep cultivation in preschool education. This wonderful interpretation of how to promote the high-quality development of kindergartens through the creation of characteristic courses in the post pandemic era, and to help private kindergartens build the concept of "inclusive and high-end" kindergarten management, has aroused strong resonance among on-site preschool education colleagues.

为何要做特色课程

Why do we need to do characteristic courses

首先,国家近年来对于学前教育的重视程度不断提高,要求幼儿园不仅要注重品质,还要追求特色。在此背景下,不少幼儿园开始思考如何打造特色课程,以满足家长和社会的需求。

Firstly, in recent years, the country has continuously increased its emphasis on preschool education, requiring kindergartens to not only focus on quality but also pursue characteristics. In this context, many kindergartens have begun to think about how to create characteristic courses to meet the needs of parents and society.

其次,生育率的下降,必将导致入园适龄孩子数量减少,随着公办幼儿园不断增加,竞争加剧,幼儿园从“一位难求”走向“一孩难求”,各幼儿园竞争白热化。如何突围?马克荣指出:只有带领幼儿回归身心发展健康的优质课程才受欢迎,只有发展特色塑造品牌,打造“普惠不普通、高端不简单”的幼儿园,才能有效跳出竞争泥潭而生存下去。

Secondly, the decrease in fertility rate will inevitably lead to a decrease in the number of eligible children entering kindergarten. As public kindergartens continue to increase and competition intensifies, kindergartens have moved from "one child difficult to find" to "one child difficult to find", and competition among kindergartens has intensified. How to break through? Mark Rong pointed out that only high-quality courses that lead young children back to physical and mental development and health are popular, and only by developing distinctive brands and creating kindergartens that are "inclusive and not ordinary, high-end and not simple," can we effectively break out of the competition and survive.

如何建构特色课程打造品质

How to Construct Characteristic Courses and Create Quality

打造特色课程一个重要的方向是:基于生活,研究儿童。源于儿童,为了儿童,成就儿童。咪笑科技用20多年的时间,研究如何给孩子更好的课程,提出:以爱的教育为核心,以主题活动为载体,以创意艺术(戏剧)为特色,以生活实践为学习方式,培养健康、阳光、自信、智慧、具有中国心,世界观的现代儿童的课程理念。

An important direction for creating characteristic courses is to study children based on life. Originating from children, for children, achieving children. Mixiao Technology has spent more than 20 years researching how to provide better courses for children, proposing a curriculum concept that focuses on love education, theme activities as carriers, creative arts (drama) as characteristics, and life practice as a learning method to cultivate modern children with a healthy, sunny, confident, intelligent, Chinese heart, and worldview.

通过深入解读儿童,分析需求,研究政策,咪笑科技确立了课程实施五大融合的特点:五大领域的融合、课程与环境的融合、学习与生活的融合、家园社区的融合、戏剧与课程的融合。同时,面对持续的变化,幼儿园课程也需不断创新发展,咪笑科技结合国家政策及幼儿发展需求,以“生活·实践”教育理念指导课程实施,打造学前教育领域“生活·实践教育”的蓝本。

Through in-depth interpretation of children, analysis of needs, and research on policies, Mixiao Technology has established the characteristics of five major integrations in curriculum implementation: the integration of five fields, the integration of curriculum and environment, the integration of learning and life, the integration of home and community, and the integration of drama and curriculum. At the same time, in the face of continuous changes, kindergarten curriculum also needs to constantly innovate and develop. Mixiao Technology combines national policies and the development needs of young children, guides curriculum implementation with the "life practice" education concept, and creates a blueprint for "life practice education" in the field of preschool education.

一套课程,一套理念,不同的实施方式,打造了普惠、中端、高端不同的园所,使用课程的园所也呈现出不同的特色,实现了园所品质的提升。面向未来,立足生活打造“千园千面”,真正让不同定位的园所都能找到适合自身发展需求的特色课程。

A set of courses, a set of concepts, and different implementation methods have created inclusive, mid range, and high-end kindergartens. The kindergartens that use courses also present different characteristics, achieving an improvement in the quality of the kindergartens. Facing the future and based on daily life, we aim to create a "Thousand Gardens and Thousand Faces" curriculum that truly enables kindergartens with different positioning to find characteristic courses that meet their own development needs.

如深圳南山湾厦海境界幼儿园,成为生活实践教育标杆园;武汉光谷区碧桂园幼儿园以体育为特色,实现室内外环境一体化建设;黄石新月集团黄金城新园,以生活·实践、自然生态为特色,半年内成为当地知名特色新园。现场幼教投资人、园长等专业人士对马克荣提出的“千园千面”观点、园所案例非常认同,现场互动讨论热烈。

For example, Shenzhen Nanshanwan Xiahaijie Kindergarten has become a benchmark park for life practice education; Wuhan Guanggu District Country Garden Kindergarten is characterized by sports and achieves the integration of indoor and outdoor environments; Huangshi New Moon Group Golden City New Park, characterized by life, practice, and natural ecology, has become a well-known local characteristic new park within six months. On site preschool education investors, principals, and other professionals strongly agree with Ma Kerong's "Thousand Gardens and Thousand Faces" viewpoint and the kindergarten case, and the on-site interactive discussion was enthusiastic.

案例解析——“千园千面”之戏剧课程特色打造

Case Analysis - Creating the Characteristics of Drama Curriculum for "Thousand Gardens and Thousand Faces"

马克荣重点提到:儿童戏剧是融语言、动作、舞蹈、音乐、美术和表演于一体的综合艺术形式。我们创造性地把戏剧与课程结合起来,以戏剧为手段,激发孩子兴趣,让孩子在主动建构中发展多元智能,课程受到家长广泛认同。

Mark Rong emphasized that children's drama is a comprehensive art form that integrates language, movement, dance, music, art, and performance. We creatively combine drama with curriculum, using drama as a means to stimulate children's interest and enable them to develop multiple intelligences through active construction. The curriculum is widely recognized by parents.

戏剧与课程融合模式,帮助孩子们实现了在快乐生活中玩戏剧,在多维空间中拓戏剧,在丰富情境中创戏剧,在家校社协同中演戏剧,使教师、幼儿、家长共同参与戏剧,达到理念共融、资源共享、师生共长和家园共进。多年来,咪笑科技立足生活,立足儿童立场,原创了12部童话剧、18部主题剧/绘本剧、300多个儿童舞蹈、300多场演出、课题立项56个、获得基础教育教学成果奖湖北省“一等奖”……通过戏剧课程,全面提升了孩子的生活力、实践力、想象力、创造力和表现力。

The integration model of drama and curriculum helps children to play drama in a happy life, expand drama in multidimensional space, create drama in rich situations, and play drama in family school community collaboration, so that teachers, children, and parents can participate in drama together to achieve common ideas, resources, teachers and students, and home progress. For many years, Mixiao Technology has been based on life and children's perspectives. It has created 12 fairy tale dramas, 18 theme dramas/picture book dramas, over 300 children's dances, over 300 performances, 56 project proposals, and won the Hubei Province "First Prize" for Basic Education Teaching Achievements. ...Through drama courses, it has comprehensively improved children's ability to live, practice, imagine, create, and express themselves.

时代在变,行业也在变。为了破局和应变,咪笑科技盛装出席本届展会,并携手幼教行业伙伴,共同建构特色课程,推动园所品质发展,赋能幼教新未来!

Times are changing, and industries are also changing. In order to break the situation and adapt, Mixiao Technology dressed up to attend this exhibition and joined hands with preschool education industry partners to jointly construct characteristic courses, promote the quality development of the kindergarten, and empower a new future for preschool education!

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