金融权益、善行守护，浙商银行开展“3·15”金融消费者权益保护教育宣传活动

To protect financial rights and interests and good deeds, Zheshang Bank launched the "3.15" financial consumer rights protection education and publicity campaign

【环球网财经综合报道】“以前总觉得电信诈骗离自己很远，听了今天的讲解，才知道骗子的手段这么多，以后可不能大意了。”一位消费者感慨地说。

[Global Network Finance Comprehensive Report] "I used to feel that telecom fraud was far away from myself. After listening to today's explanation, I realized that there are so many means of swindlers, so I can't be careless in the future." A consumer said with emotion.

守护金融消费者权益，不仅是银行的责任，更是构建社会信任与金融安全的基石。作为浙商总会金融服务委员会主席单位，今年“3·15”金融消费者权益保护教育宣传活动期间，浙商银行凝聚126家成员单位、4200名金融顾问力量，组织金融顾问主动走进乡村、社区、企业，深入开展防范非法金融和反诈骗活动，将金融知识送到百姓家门口，切实维护金融消费者权益。

Protecting the rights and interests of financial consumers is not only the responsibility of banks, but also the cornerstone of building social trust and financial security. As the chairman unit of the Financial Services Committee of Zhejiang Chamber of Commerce, during this year's "3.15" financial consumer rights protection education and publicity campaign, Zheshang Bank gathered 126 member units and 4,200 financial consultants, organized financial consultants to take the initiative to enter villages, communities and enterprises, carry out in-depth activities to prevent illegal finance and anti-fraud, send financial knowledge to people's doorsteps, and earnestly safeguard the rights and interests of financial consumers.

同时，该行发动全行力量积极开展金融消费者权益保护教育宣传活动，助力广大人民群众“学金融、懂金融、信金融、用金融”，将“善”的消保文化贯穿金融服务全流程、各环节。据介绍，2025年，浙商银行将牵头组织金融顾问力量，围绕重点群体、下沉基层，开展常态化金融消费者权益保护宣教活动500场次，为提升居民百姓金融素养和防范意识筑牢防火墙。

At the same time, the bank mobilized the whole bank to actively carry out education and publicity activities on the protection of financial consumers' rights and interests, helping the broad masses of the people to "learn finance, understand finance, trust finance and use finance", and integrating the "good" consumer protection culture through the whole process and links of financial services. According to reports, in 2025, Zheshang Bank will take the lead in organizing financial advisory forces, focusing on key groups and sinking to the grassroots level, and carrying out 500 normalized financial consumer rights protection education activities, so as to build a firewall for improving residents' financial literacy and prevention awareness.

下沉一线：勇担社区到田埂的“金融守护者”

Sinking to the front line: the "financial guardian" who bravely takes the community to the ridge

浙商银行始终坚持“金融向善”“消保为民”的理念，将金融知识普及触角延伸至基层，进社区进校园、深入田间地头，成为百姓身边的金融守护者。本次“3·15”活动截至目前，该行共组织开展金融教育宣传活动1734次，触及金融消费者约5445万人次。

Zheshang Bank has always adhered to the concept of "finance for good" and "consumer protection for the people", extending the tentacles of financial knowledge popularization to the grassroots level, entering communities, campuses, and going deep into the fields, and becoming the financial guardian around the people. Up to now, the bank has organized 1,734 financial education and publicity activities in this "3.15" campaign, reaching about 54.45 million financial consumers.

以西安分行为例，3月7日，浙商银行西安世纪大道支行开展“健康义诊进社区 金融科普护万家”活动，在为居民提供血压血糖检测、中医问诊的同时，还专门设置“金融科普区”讲解理财风险识别、电信诈骗防范等实用知识。

Take Xi'an Branch as an example. On March 7th, Xi'an Century Avenue Sub-branch of Zheshang Bank launched the activity of "Health Clinic into Community Financial Science Popularization to Protect Thousands of Families". While providing residents with blood pressure and blood sugar testing and Chinese medicine consultation, it also specially set up a "Financial Science Popularization Zone" to explain practical knowledge such as financial risk identification and telecom fraud prevention.

在湖南，浙商银行长沙分行走进湖南师范大学，开展了一场主题为“保障金融权益，助力美好生活”的金融教育宣传活动。金融顾问团队围绕“新反洗钱法”热点，针对校园金融风险高发场景，结合“刷单返利”“非法集资”等典型案例，深入剖析洗钱犯罪手段及法律后果。活动特别设置了“反洗钱知识竞答”“风险情景模拟”等互动环节，学生们通过参与答题赢取文创礼品，在趣味互动中掌握了洗钱风险识别、个人信息保护等实用技能。

In Hunan, Changsha Branch of Zheshang Bank entered Hunan Normal University and launched a financial education publicity campaign with the theme of "Protecting Financial Rights and Interests and Helping a Better Life". Focusing on the hot spot of the "New Anti-Money Laundering Law", the financial advisory team conducted an in-depth analysis of the criminal means and legal consequences of money laundering, aiming at scenarios with high financial risks on campus, and combining typical cases such as "swiping bills and rebates" and "illegal fund-raising". The activity specially set up interactive links such as "anti-money laundering knowledge contest" and "risk scenario simulation". Students won cultural and creative gifts by participating in answering questions, and mastered practical skills such as money laundering risk identification and personal information protection in interesting interactions.

“我们的金融顾问团队以网格化方式走进社区学校、田间地头，尤其在乡村，在提供整村授信等金融产品和服务的同时，融入防非反诈宣传；还为乡村干部等提供反诈培训、理财投教，助力优化乡村金融服务供给。”浙商银行相关负责人表示。

"Our financial advisory team enters community schools and fields in a gridding way, especially in rural areas. While providing financial products and services such as credit granting for the whole village, it integrates anti-fraud propaganda; it also provides anti-fraud training and financial investment education for rural cadres to help optimize the supply of rural financial services." Zhejiang Shang Bank related responsible person said.

在园区企业，浙商银行通过设立金融顾问工作室，开展反诈活动及理财教育宣传，提升企业员工金融素养。近日，浙商银行苏州昆山支行的金融顾问走进南亚电子材料有限公司，用通俗易懂的语言向企业员工讲解电信诈骗的常见手法，如虚假中奖信息、网络交友诈骗等，帮助大家有效避免落入诈骗陷阱，现场员工纷纷点头，表示受益匪浅。

In the enterprises in the park, Zhejiang Commercial Bank has set up financial advisory studios to carry out anti-fraud activities and financial education propaganda to improve the financial literacy of enterprise employees. Recently, the financial consultant of Suzhou Kunshan Sub-branch of Zhejiang Commercial Bank walked into South Asia Electronic Materials Co., Ltd. and explained the common methods of telecommunication fraud to the employees in easy-to-understand language, such as false winning information, online friend fraud, etc., to help everyone effectively avoid falling into the fraud trap. The on-site employees nodded one after another and expressed great benefit.

此外，金融顾问还通过揭秘“高息理财”诈骗套路、拆解“代理维权”陷阱、讲解个人征信保护要点、解答账户风控疑问等，积极宣传金融消保知识，筑牢防非反诈防火墙。

In addition, financial consultants also actively publicize financial protection knowledge and build anti-fraud firewalls by revealing the fraud routine of "high interest financing", dismantling the trap of "agent rights protection", explaining the key points of personal credit protection, answering account risk control questions, etc.

数智赋能：打造线上线下的“反诈先锋队”

Digital Intelligence Energizing: Create an online and offline "Anti-fraud Pioneer"

“有些钱币已绝版？听说投资翻几番？征信记录想修复，听说花钱能销户？金融谣言花样多，浙商银行请AI给消费者细细说！”

"Some coins are out of print? How many times did you double your investment? Credit records want to be repaired, I heard that spending money can cancel accounts? There are many financial rumors, Zheshang Bank asks AI to explain them to consumers in detail!"

此次“3·15”，浙商银行借助AI技术，以消费者喜闻乐见的宣传方式打造消保AI视频《谣言套路深，千万别当真！》，使消费者对金融消保知识入心入脑。同时，该行苏州、成都、西安、南宁等分行通过制作原创短视频，以生动的表现手法演绎非法金融活动惯用手段，一步步揭开非法金融活动的神秘面纱。

This "3·15", Zhejiang Commercial Bank with the help of AI technology, in the consumer favorite publicity way to create consumer protection AI video "Rumor routine deep, don't take it seriously!", Make consumers 'knowledge of financial protection into their hearts and minds. At the same time, Suzhou, Chengdu, Xi'an, Nanning and other branches of the bank through the production of original Short Video, with vivid expression methods to deduce illegal financial activities customary means, step by step to uncover the mystery of illegal financial activities.

数字媒体“云”上智慧宣传成了金融顾问金融知识投教的有效工具。

Intelligent propaganda on digital media "cloud" has become an effective tool for financial advisers to invest in financial knowledge.

今年以来，浙商银行不断优化金融顾问企业微信平台，链接“浙里办”等渠道，打造“数字金牌顾问”，充分运用公众号、视频号、直播等新媒体方式，助力“识骗局·护钱袋”，构建起“指尖上的防护网”拓展线上线下联动服务范围。此外，积极完善各类宣教工具，开发丰富的投教课件及视频，开展常态化微讲堂，覆盖了居民、企业、学生等不同群体。

Since the beginning of this year, Zheshang Bank has continuously optimized the WeChat platform of financial consultant enterprises, linked to channels such as "Zhejiang Office", created "Digital Gold Consultant", fully utilized new media modes such as public number, video number and live broadcast to assist "fraud recognition·money bag protection", and built "fingertip protection net" to expand online and offline linkage service scope. In addition, we actively improved various propaganda tools, developed rich teaching courseware and videos, and carried out regular micro-lecture halls, covering different groups such as residents, enterprises and students.

接下来，浙商银行将始终践行“善本金融”理念，以数字化赋能，线上线下渠道双向发力，不断拓宽拓新金融知识普及渠道，切实发挥金融消保工作在提振消费者信心、防范化解金融风险中的重要作用，为护航金融安全、助力经济高质量发展贡献力量。（一言）

Next, Zhejiang Commercial Bank will always practice the concept of "good finance," constantly broaden the channels for popularizing new financial knowledge with digital empowerment and online and offline channels, effectively play the important role of financial elimination in boosting consumer confidence, preventing and resolving financial risks, and contribute to safeguarding financial security and promoting high-quality economic development. (one word)