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Livestreaming breathes new life into rural industries

China had 20.074 million rural e-commerce businesses by the end of 2025, according to China's Ministry of Commerce. Village-based livestreamers are bridging the gap between farms and consumers, boosting rural tourism, expanding sales channels for agricultural products, and helping local residents increase their incomes. In 2025, China's rural online retail sales surpassed 3 trillion yuan (about $441.46 billion) for the first time. A woman sells bonsai during a livestreaming session in Dongcao village, Tong'an township, Yifeng county, Yichun city, east China's Jiangxi Province. (Photo/He Jianlai) Early in the morning, Liu Yong from Yangbu village, Babao town, Kaiyuan city, northeast China's Liaoning Province, grabbed his phone and headed to the pigpen, aiming the camera at a litter of piglets. "The first three to seven days after birth are critical. We need to make sure they get enough colostrum, stay warm, and are protected from crushing and disease," he said. After editing, he uploaded the video, which quickly received numerous likes. When he joined various short video platforms in 2019, Liu noticed that many livestock-focused livestreamers were popular. Motivated, he recorded a one-minute, single-take video on piglet care, which quickly surpassed 200,000 views. From then on, Liu documented piglet growth daily and shared farming tips. Watching livestreams on agriculture allows farmers to learn production techniques quickly and at almost no cost. Short video platform Kuaishou, for example, amassed 140 million users interested in agriculture, rural areas and farmers over the past year, according to a report released by the platform in October 2025. He Jiandong, who has nearly 2 million followers on a short video platform, is based in Caojiazui village, Hekou town, Rongxian county, Zigong city, southwest China's Sichuan Province. He started his account in 2021, inspired by other creators sharing rural life. He filmed Sichuan dishes and local scenery with his grandmother, adding subtitles and music, but his early videos gained little traction. One night, he stayed up late editing videos and accidentally fell while going downstairs. His grandmother, who had climbed the mountain to gather medicinal herbs, brewed some for him. He refused to drink it, complaining it was too bitter. Worried, his grandmother gave him a gentle slap. He casually recorded the incident and posted it online, and to his surprise, the next day his followers had skyrocketed from tens of thousands to over 100,000. Between September 2024 and September 2025, more than 1.36 billion videos featuring rural life were uploaded to the short video platform Douyin. After three months of posting videos, Liu tried his first livestream. Despite hoping that his hands-on experience in rural life would give him an edge, he quickly ran into trouble. With little experience managing a livestream, he struggled to keep the broadcast engaging. To make his livestreams feel more authentic, Liu moved the broadcasts to everyday farm settings, including pigsties and cattle sheds. Recognizing that limited experience and technical skills are common challenges for village-based livestreamers, local authorities have stepped in. "We organize training in partnership with vocational colleges and e-commerce industrial parks, inviting top influencers and e-commerce experts to improve professional skills and capabilities for village-based livestreamers," said Liu Yang, deputy director of the commerce bureau of Kaiyuan. Since 2020, the city has held over 50 e-commerce training sessions, with a total attendance of more than 4,000. To address talent shortages, Sichuan launched a rural talent cultivation program in 2024. Yang Guochao, director of the commerce bureau of Rongxian county, said the county has 42,000 e-commerce professionals. Among them, one village-based livestreamer has over 10 million followers, and 13 have over 1 million each. Data from China's Ministry of Commerce show that leading e-commerce platforms hosted over 4 million agricultural livestreams in 2025. He Jiandong cited the short shelf life of certain products as a major challenge, pointing to leaf-wrapped glutinous rice cakes called ye'erba, a Sichuan specialty, as an example. Poor packaging, he added, often leads to deformation during transport. The commerce bureau of Rongxian county found a solution. "A food company designed compartmentalized packaging with cooling and pre-chilling to keep the cakes intact," said Yang. Now, ye'erba can travel thousands of kilometers while remaining fresh, helping He exceed 5 million yuan in annual livestream sales. For Ji Yong, a livestreamer selling bonsai from Dongcao village, Tong'an township, Yifeng county, Yichun city, east China's Jiangxi Province, logistics costs are the main headache. "My village is remote. Sending bonsai to Jiangsu, Zhejiang, or Shanghai costs around 15 yuan per order, and over 20 yuan to Beijing," he said. In January 2025, Yifeng was designated a pilot county for Jiangxi's county-level logistics distribution system. "Our goal is to establish logistics hubs in the county seat, distribution stations in townships and towns, and last-mile delivery points in villages by the end of 2026," said Liu Yanping, director of the commerce bureau of Yifeng county. Once fully operational, logistics costs could drop by about 20 percent, Liu noted. Dongcao village has revitalized its economy through livestreaming bonsai sales. Today, annual revenue from these livestreams exceeds 10 million yuan, and more than 500 villagers have secured jobs close to home.

2026-05-22 秦梦婷 CATTI练笔英-中

Largest catch-up initiative delivers over 100 million childhood vaccinations

The Big Catch-Up, launched during World Immunization Week 2023, has delivered over 100 million vaccine doses to an estimated 18.3 million children across 36 countries Around 12.3 million were “zero-dose children” who had not previously received any vaccines and 15 million who had never received a measles vaccine. The initiative concluded in March 2026 and is on track to meet its target of catching up 21 million children – but agencies warn that many infants still miss out on lifesaving vaccines through routine immunization every year. The Big Catch-Up (BCU), a historic multi-year, multi-country effort to address vaccination declines driven largely by the COVID-19 pandemic, has reached an estimated 18.3 million children aged 1 to 5 across 36 countries with more than 100 million doses of life-saving vaccines, helping to narrow critical immunity gaps, announced Gavi, the Vaccine Alliance (Gavi), WHO, and UNICEF at the start of World Immunization Week. Of the 18.3 million children reached between 2023 and 2025, an estimated 12.3 million were “zero-dose children” who had not yet received a vaccine and 15 million had never received a measles vaccine. BCU also provided 23 million doses of inactivated polio vaccine (IPV) to un- and under-vaccinated children, an essential intervention to reach polio eradication. Programme implementation concluded on 31 March 2026. Although final data is still being compiled, the global initiative is forecasted to be on track to meet its target of reaching at least 21 million un- and under-immunized children. However, agencies warn that while catch-up vaccination is an important strategy for closing immunisation gaps, expanding the reach of routine immunization programmes remains the most effective and sustainable way to protect children and prevent outbreaks of vaccine-preventable diseases. Beyond pandemic recovery, the BCU initiative focused on closing the vaccine equity gap. Millions of children every year miss the essential vaccinations they should receive before the age of one. Most of them live in fragile, conflict-affected, or underserved communities and are never caught up as they grow older. The 36 participating BCU countries across Africa and Asia currently account for 60% of all zero-dose worldwide. Pandemic-related immunisation programme disruptions exacerbated this issue, and, in these countries, added millions more zero-dose children to those who already chronically miss out. To address this issue, the Big Catch-Up looked beyond infant immunization, for the first-time ever systematically leveraging routine immunisation systems to make deep inroads into the accumulated global cohort of older children between the ages of 1 to 5 – “older” because they should have received critical routine vaccines before the age of 1 – who remain vulnerable due to missed vaccinations. BCU catalysed long-lasting systems to identify, screen, vaccinate and monitor coverage rates in these older children – including updates to policies on age eligibility. Countries also oriented and trained health workers to identify, screen and vaccinate missed children as part of routine care and engaged with communities and civil society to support catch-up efforts. By expanding the reach of immunization to millions of previously missed children and their communities, and investing in systemic improvements, the BCU drive has made it easier for the countries to ensure these populations and others like them continue to receive essential health and immunization services in the future. Among the participating countries, 12 countries (Burkina Faso, Democratic People’s Republic of Korea, Ethiopia, Kenya, Madagascar, Mauritania, Niger, Pakistan, Somalia, Togo, United Republic of Tanzania, and Zambia) reported reaching more than 60% of all zero-dose children under the age of 5 who had previously missed DTP1. In Ethiopia, more than 2.5 million previously zero-dose children received DTP1. The country also delivered nearly 5 million doses of IPV and more than 4 million doses of measles vaccine, among other key vaccines, to un- and under-vaccinated children. Countries outside this group also reached large numbers of children. In Nigeria, for example, 2 million previously zero-dose children were reached with DTP1, and 3.4 million doses of IPV were administered alongside millions of doses of other vaccines. While these 36 countries received Gavi funding and technical assistance from WHO and UNICEF through BCU, many other countries also implemented activities during this period to accelerate efforts to catch-up missed children and recover immunisation services following pandemic-related backsliding. “As the largest ever international effort to reach missed children with life-saving vaccines, the Big Catch-Up shows what is possible when governments, partners and communities work together to protect the most vulnerable in society,” said Dr Sania Nishtar, CEO of Gavi, the Vaccine Alliance. “Thanks to this accomplishment, not only are millions of children now protected from preventable diseases but so are their communities, for generations to come.” "By protecting children who missed out on vaccinations because of disruptions to health services caused by COVID-19, the Big Catch-Up has helped to undo one of the pandemic's major negative consequences," said Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization. “The success of the Big Catch-Up is a testament to health workers and national immunization programmes, which are now better equipped to find and vaccinate children missed by routine services." "Vaccinations save lives,” said UNICEF Executive Director Catherine Russell. “This initiative shows what's possible when countries have the resources, tools, and political will to reach children with lifesaving vaccines. We've caught up with some of the children who missed routine vaccinations during the pandemic – but many more remain out of reach. The gains made through the Big Catch-Up must be sustained through investment in strong, reliable immunisation systems, especially at a time where measles is resurging." Through the Big Catch-Up, for the first time ever, countries and global partners successfully reached 12.3 million “older” zero dose children between the ages of 1 to 5. However, in 2024, an estimated 14.3 million infants under the age of one globally failed to receive a single vaccine through routine immunization programmes. Despite BCU demonstrating progress is possible with leadership and targeted investment and support, lowering this annual number of infants who miss out will require building systems that consistently reach the hardest to reach communities – against a backdrop of rising birth cohorts, conflict and displacement, funding cuts, and strained health systems. The consequences of chronic gaps in routine immunisation are plain to see. Measles outbreaks, for example, are rising in every region with around 11 million cases in 2024, and the number of countries facing large outbreaks has almost tripled since 2021. This surge is driven by persistent gaps in measles vaccination through routine immunization programmes, compounded by declining vaccine confidence in some previously high-coverage communities. Large-scale catch-up efforts are resource intensive and should serve only as a gap-filling measure that is complementary to routine immunization. Timely vaccination according to national immunisation schedules provides optimal protection and continues to be the most sustainable way to safeguard children and communities. WHO, UNICEF, and Gavi, along with countries and communities, are marking World Immunization Week (24–30 April 2026) with a joint campaign, "For every generation, vaccines work," calling on countries to sustain and expand vaccination coverage at every age. At the midpoint of the Immunisation Agenda 2030 (IA2030), and central to Gavi's 2026–2030 strategy (Gavi 6.0), the priority remains the same: reaching zero-dose children and advancing equity in the hardest-to-reach communities, particularly in countries grappling with conflict, instability, or fragile health systems. Maintaining that momentum will require expanding long-term domestic investments in immunization programmes and reliable commitments from partners and donors. Notes to editors Useful links Photos and broll - UNICEF WHO catch up immunisation The Big Catch-Up: An Essential Immunisation Recovery Plan for 2023 and Beyond About Gavi, the Vaccine Alliance Gavi, the Vaccine Alliance is a public-private partnership that helps vaccinate more than half the world’s children against some of the world’s deadliest diseases. The Vaccine Alliance brings together developing country and donor governments, the World Health Organization, UNICEF, the World Bank, the vaccine industry, technical agencies, civil society, the Gates Foundation and other private sector partners. View the full list of donor governments and other leading organisations that fund Gavi’s work here. Since its inception in 2000, Gavi has helped to immunise a whole generation – over 1.2 billion children – and prevented more than 20.6 million future deaths, helping to halve child mortality in 78 lower‑income countries. Gavi also plays a key role in improving global health security by supporting health systems as well as funding global stockpiles for Ebola, cholera, meningococcal and yellow fever vaccines. After two decades of progress, Gavi is now focused on protecting the next generation, above all the zero-dose children who have not received even a single vaccine shot. The Vaccine Alliance employs innovative finance and the latest technology – from drones to biometrics – to save lives, prevent outbreaks before they can spread and help countries on the road to self-sufficiency. Learn more at www.gavi.org and connect with us on Bluesky, Facebook, Instagram, LinkedIn, TikTok, X and YouTube. About UNICEF UNICEF, the United Nations agency for children, works to protect the rights of every child, everywhere, especially the most disadvantaged children and in the toughest places to reach. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive, and fulfil their potential. For more information about UNICEF and its work, please visit: www.unicef.org Follow UNICEF on X (Twitter), Facebook, Instagram, and YouTube About WHO Dedicated to the health and well-being of all people and guided by science, the World Health Organization leads and champions global efforts to give everyone, everywhere, an equal chance at a safe and healthy life. We are the UN agency for health. We connect nations, partners and people on the front lines in 150+ locations – leading the world’s response to health emergencies, preventing disease, addressing the root causes of health issues and expanding access to medicines and health care. Our mission is to promote health, keep the world safe and serve the vulnerable. www.who.int

2026-05-21 张月默医学英-中

“济州—中国旅游交流之夜”活动在韩举行

中新网韩国济州4月1日电 (记者刘旭)“济州—中国旅游交流之夜”活动3月30日晚间在韩国济州特别自治道举行。当地时间3月30日晚间，“济州—中国旅游交流之夜”活动在韩国济州特别自治道举行。活动由济州特别自治道与济州观光公社主办。中国驻济州总领事陈建军、济州道政务副知事金爱淑、济州观光交流局局长金洋浦、济州观光公社社长高升铁、济州观光协会会长姜东勋，以及中国45家主要旅行社、五大济州旅游推广办事处及中方主要航空公司代表、媒体代表等近百人出席活动。活动期间，济州方面重点介绍了“济州旅游大转型”愿景，重磅推出全新旅游品牌——“四季济州(The Jeju4 Seasons)”。主办方表示，济州今后将着力摆脱低价团体游模式，推动树立“高端、高附加值”的旅游新形象。当地时间3月30日晚间，“济州—中国旅游交流之夜”活动在韩国济州特别自治道举行。陈建军在交流之夜活动上表示，中韩两国地缘相近、文缘相通、人缘相亲。自1992年中韩建交以来，两国各领域务实合作迅速发展。济州在中韩友好交流中发挥着独特而重要的作用，对华交流合作全面发展，尤其是人文交流成果丰硕。去年十月，“青岛—济州”海运物流航线成功开通，为济州同中国开展务实合作打下了更加坚实的基础。高升铁强调，济州将持续挖掘康养、本地特色游览等独有文旅内容，助力业界在中国市场将济州打造为更具吸引力的高端目的地。姜东勋表示济州作为韩国首个实施免签入境制度的地区，一直是中国游客便捷体验韩国旅游的重要门户。依托中国市场基础，济州观光协会已与中国境内17家旅游相关机构建立友好合作网络。当地时间3月30日下午，济州-中国旅游业者B2B洽谈会在韩国济州举行。活动前期，主办方还同步举办B2B旅游推介洽谈会，来自中国的45家头部旅行社与济州当地旅游企业、机构开展一对一精准业务对接。双方围绕旅游产品创新开发、线路优化设计、客源互送等核心议题深入交流，积极探索合作新模式。（记者刘旭）

2026-05-21 李绵玉旅游中-英