南航集团与广东旅控集团签署战略合作协议

China Southern Airlines Group signed a strategic cooperation agreement with Guangdong Travel Control Group

民航资源网2024年2月22日消息：2月22日，中国南方航空集团有限公司与广东省旅游控股集团有限公司举行《共同推进大湾区世界级旅游目的地建设战略合作协议》签约仪式。广东省文旅厅党组书记、厅长李斌，广东省国资委党委书记、主任余钢，广东旅控集团党委书记、董事长郭大杰，南航集团董事长、党组书记马须伦等共同见证签约。

Civil Aviation Resources Network, February 22, 2024: On February 22, China Southern Airlines Group Co., Ltd. and Guangdong Tourism Holding Group Co., Ltd. held a signing ceremony for the "Strategic Cooperation Agreement on Jointly Promoting the Construction of World-class Tourist Destinations in the Greater Bay Area". Li Bin, Secretary of the Party Group and Director of the Guangdong Provincial Department of Culture and Tourism, Yu Gang, Secretary of the Party Committee and Director of the State-owned Assets Supervision and Administration Commission of Guangdong Province, Guo Dajie, Secretary of the Party Committee and Chairman of Guangdong Tourism Control Group, and Ma Xulun, Chairman and Secretary of the Party Leadership Group of China Southern Airlines Group, witnessed the signing.

签约仪式上，南航集团党组成员、副总经理曲光吉在致辞中表示，南航集团和广东旅控集团多年来共同耕耘粤港澳大湾区，共同服务文旅产业链，有着深厚的合作基础。此次签署战略合作协议，是双方服务国家发展战略，落实广东省高质量发展大会精神的实际行动；是双方充分把握粤港澳大湾区建设发展机遇，增强市场核心竞争力的战略行动；也是双方发挥各自资源和品牌优势，增强协同效应，深化国资央企合作的提升行动。

At the signing ceremony, Qu Guangji, member of the Party Leadership Group and Deputy General Manager of China Southern Airlines Group, said in his speech that China Southern Airlines Group and Guangdong Tourism Control Group have worked together for many years to cultivate the Guangdong-Hong Kong-Macao Greater Bay Area and jointly serve the cultural and tourism industry chain, and have a deep foundation for cooperation. The signing of the strategic cooperation agreement is a practical action for both parties to serve the national development strategy and implement the spirit of the Guangdong Provincial High-quality Development Conference. It is a strategic action for both sides to fully grasp the opportunities of the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area and enhance the core competitiveness of the market; It is also an enhancement action for the two sides to give full play to their respective resources and brand advantages, enhance synergies, and deepen the cooperation between state-owned central enterprises.

广东旅控集团党委书记、董事长郭大杰在致辞中表示，民航和旅游是一家，融合市场潜力巨大。双方携手构建“航空+旅游”的发展新模式，开展航旅联盟合作，打造高端旅客服务品牌，优化会员服务体系，共同推进海外市场的开发，联合打响入境游品牌。旅控集团正全力开拓入境游和海外市场，借助南航在全球发达的航线网络布局，进一步展现旅控的优质产品和形象，也能够不断丰富南航产品和“亲和精细”的服务体验。

Guo Dajie, Secretary of the Party Committee and Chairman of Guangdong Tourism Control Group, said in his speech that civil aviation and tourism are one and the same company, and the integration market has great potential. The two parties will work together to build a new development model of "aviation + tourism", carry out cooperation in air travel alliances, build a high-end passenger service brand, optimize the membership service system, jointly promote the development of overseas markets, and jointly launch the inbound tourism brand. With the help of China Southern Airlines' globally developed route network, Travel Control Group is making every effort to explore inbound tourism and overseas markets, further demonstrating the high-quality products and image of Travel Holdings, and continuously enriching China Southern Airlines' products and "friendly and refined" service experience.

南航营销委主任王震、广东旅控集团副总经理罗乾国代表双方在合作协议上签字。

Wang Zhen, Director of the Marketing Committee of China Southern Airlines, and Luo Qianguo, Deputy General Manager of Guangdong Travel Control Group, signed the cooperation agreement on behalf of both parties.

南航集团是总部位于广州，扎根广东、服务粤港澳大湾区经济发展的中央企业，是中国运输飞机最多、航线网络最发达、年客运量最大的航空运输集团。广东旅控集团是省属国有独资企业，是省属企业中唯一一家以旅游产业投资运营为主业的综合型旅游集团，旗下拥有白天鹅宾馆、白云宾馆、广东中旅、广东青旅、广东迎宾馆等多家知名品牌企业。

China Southern Airlines Group is a state-owned enterprise headquartered in Guangzhou, rooted in Guangdong, serving the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area, and is an air transport group with the largest number of transport aircraft, the most developed route network and the largest annual passenger traffic in China. Guangdong Tourism Control Group is a provincial state-owned enterprise, is the only provincial enterprise in the tourism industry investment and operation of the main business of the comprehensive tourism group, with a number of well-known brand enterprises such as White Swan Hotel, Baiyun Hotel, Guangdong China Travel Service, Guangdong Youth Hostel, Guangdong State Guest House, etc.

本次战略合作协议的签署，将开启央地合作新篇章，接下来南航集团与广东旅控集团将在航旅联盟、打造高端旅客服务品牌、会员服务、会展商务、品牌合作、人才交流、航空食品等方面开展全面合作。双方通过加强航空与旅游的多渠道融合，共同推进粤港澳大湾区世界级旅游目的地建设，推动广东文旅产业的高质量发展。

The signing of this strategic cooperation agreement will open a new chapter in the cooperation between the central government and the local government, and China Southern Airlines Group and Guangdong Travel Control Group will carry out comprehensive cooperation in air travel alliance, building high-end passenger service brands, membership services, exhibition business, brand cooperation, talent exchange, aviation food and other aspects. By strengthening the multi-channel integration of aviation and tourism, the two sides will jointly promote the development of a world-class tourist destination in the Guangdong-Hong Kong-Macao Greater Bay Area and promote the high-quality development of Guangdong's cultural and tourism industry.

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（供稿：中国南方航空集团有限公司宣传部

(Contributed by the Publicity Department of China Southern Airlines Group Co., Ltd.

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