乡村振兴｜情系巴塘 用心用情书写乡村振兴新篇章

Rural Revitalization | A Heart for Batang: Writing a New Chapter in Rural Revitalization with Heart and Soulaffection

在川西高原的群山之间，四川省甘孜藏族自治州巴塘县如一颗璀璨的明珠镶嵌于青藏高原东南缘。这里风光壮美、文化独特，也曾因地理偏远、发展滞后而面临诸多挑战。自2012年起，国航西南分公司分阶段定点帮扶巴塘县及下辖麻顶村、龙巴村，从“输血”到“造血”，从村庄到县域，累计投入帮扶资金上千万元，用脚步丈量土地，用真情温暖人心，谱写了一曲动人的乡村振兴之歌。

Nestled among the mountains of the western Sichuan Plateau, Batang County in Garzê Tibetan Autonomous Prefecture, Sichuan Province, shines like a brilliant pearl on the southeastern edge of the Qinghai-Tibet Plateau. The area boasts magnificent scenery and a unique culture, yet it has also faced many challenges due to its remote location and lagging development. Since 2012, Air China Southwest Branch has carried out phased, targeted assistance to Batang County and its villages of Mading and Longba. Moving from “blood transfusion” to “blood generation,” and from village-level to county-level support, it has invested a cumulative total of more than 10 million yuan in assistance. Measuring the land with its footsteps and warming people’s hearts with genuine care, it has composed a moving song of rural revitalization.

打造巴塘品牌 从“输血”到“造血”的转变

Building the Batang Brand: From External Assistance to Self-Sustaining Development

2023年11月，分公司天府基地安全运行质量管理室崔方接到一项特殊任务——加入巴塘县托底帮扶工作专班。面对从未接触过的乡村振兴工作，他坦言“完全是茫然的”。但他没有退缩，主动学习、研读政策文件，走访发改、经信等部门，实地调研产业园区……短短数月，他对巴塘的发展脉络了然于心。

In November 2023, Cui Fang, from the Safety Operation Quality Management Office at the Tianfu Base of the branch, received a special assignment—to join the special task force for bottom-line assistance in Batang County. Facing rural revitalization work he had never encountered before, he admitted that he was “completely at a loss.” Yet he did not shrink back. He took the initiative to study policy documents, visited departments such as development and reform and economy and information technology, and conducted field research in industrial parks... Within just a few months, he had gained a thorough understanding of Batang’s development landscape.

“我们以往的帮扶模式主要以农产品消费帮扶和改善定点帮扶村人居环境为主，随着工作的深入，我渐渐明白更为重要的是要帮助地方建立可持续发展的能力。”崔方说。中航集团各单位充分协调航空渠道资源，帮助巴塘农特产品扩大品牌影响力。2024年至2025年，4家巴塘优秀农特产品企业先后入驻国航知音商城和国航凤凰优购电商平台；巴塘3180山泉水等农特产品进入国航成都双流、天府国际机场休息室；西南航食采购巴塘原生态苹果，作为航班机组餐，巴塘苹果首次飞上蓝天；中航传媒航机媒体向全球旅客推介巴塘措普沟国家森林公园、弦子舞非遗文化等文旅资源；分公司利用双流国际会议中心提供的助农专区资源，展销巴塘农特产品，组织开展两届巴塘“嘻啵”生活节，向区域员工推广巴塘农特产品。

“Our previous assistance model mainly focused on consumption-based assistance for agricultural products and improving the living environment of designated assistance villages. As the work deepened, I gradually realized that what matters more is helping the local area build capacity for sustainable development,” Cui Fang said. Units of China National Aviation Holding Corporation (Air China Group) fully coordinated aviation channel resources to help Batang’s agricultural specialty products expand their brand influence. From 2024 to 2025, four outstanding Batang agricultural specialty product enterprises successively joined the Air China PhoenixMiles Mall and the Air China Phoenix Yougou e-commerce platform. Agricultural specialty products such as Batang 3180 Mountain Spring Water entered Air China’s lounges at Chengdu Shuangliu and Tianfu International Airports. Southwest Air Catering purchased Batang’s naturally grown apples for in-flight crew meals, marking the first time Batang apples took to the skies. China Aviation Media’s inflight media promoted Batang’s cultural and tourism resources, including Cuopugou National Forest Park and the intangible cultural heritage of Xianzi dance, to passengers around the world. The branch used the agricultural assistance zone resources provided by the Shuangliu International Conference Center to exhibit and sell Batang’s agricultural specialty products, organized two editions of the Batang “Xibo” Life Festival, and promoted Batang’s agricultural specialty products to regional employees.

经过两年来的培育和发展，“高原苹果”“3180高锶山泉水”“3180藏乡蜂蜜水”“措普沟国家森林公园”“弦子舞”等一大批带有巴塘印记的产品和文化品牌走出巴塘、走向全国、飞上蓝天，为推动巴塘产业可持续发展增添了新的航空引擎。

After two years of cultivation and development, a large number of products and cultural brands bearing the mark of Batang—such as Plateau Apples, 3180 High-Strontium Mountain Spring Water, 3180 Tibetan Township Honey Water, Cuopugou National Forest Park, and Xianzi Dance—have stepped out of Batang, reached the whole country, and soared into the blue skies, adding a new aviation engine to the sustainable development of Batang’s industries.

扎根高原山村 做群众的“贴心人”

Take root in plateau mountain villages and be a "caring person" for the masses

2021年8月，分公司客舱部黄海、郭晁菲、汪洋3人作为第一批驻村帮扶队员来到松多乡龙巴村。2023年9月，胡颖、罗毅作为轮换队员接替驻村，驻村队队长黄海留任并被巴塘县委任命为驻村第一书记。

In August 2021, Huang Hai, Guo Chaofei, and Wang Yang from the branch’s Cabin Department arrived in Longba Village, Songduo Township, as the first batch of village-based assistance team members. In September 2023, Hu Ying and Luo Yi took over the village-based work as rotating team members. Huang Hai, leader of the village-based team, remained in his post and was appointed by the Batang County Party Committee as the first secretary stationed in the village.

“让农民增收，让家家户户过上有滋有味的生活是我们来这里工作最重要的任务和最大的愿望。”黄海说。2022年，驻村工作队通过邀请农业专家实地考察，发现龙巴村土壤适宜种植高原紫皮土豆，但村民缺乏技术，也没有销路，积极性并不高。驻村队邀请专家进村培训土豆种植技术，队员们带着村民一寸一寸开垦土豆种植园。如今，“国航土豆种植园”已扩展至35亩，2024年出产土豆3.6万斤，为村民增收7万多元。采挖高原虫草、松茸、红菌等野生农特产品，一直以来都是龙巴村村民的主要经济来源，但龙巴村地处高原大山深处，交通不便，且农产品不易保存，因此将农产品以低廉的价格卖给入村收购的二手商贩几乎是唯一的选择。为扩大产品销路，驻村队通过线上直播、国航内部宣传平台推介等多种形式扩大农产品知名度，拓展销售渠道；另一方面，多次带领村民开展虫草山上山路修复维护工作，改善村民采挖虫草的道路交通条件。2025年至今，已帮助龙巴村野生农特产品销售超14万元。

“Improving farmers’ incomes and enabling every household to live a fulfilling life is the most important task and greatest wish for us in coming here to work,” Huang Hai said. In 2022, the village-based work team invited agricultural experts for on-site inspections and found that Longba Village’s soil was suitable for growing plateau purple-skinned potatoes. However, the villagers lacked technical know-how and had no sales channels, so their enthusiasm was not high. The village-based team invited experts to the village to train villagers in potato cultivation techniques, and team members led the villagers in opening up a potato plantation inch by inch. Today, the “Air China Potato Plantation” has expanded to 35 mu. In 2024, it produced 36,000 jin of potatoes, increasing villagers’ income by more than 70,000 yuan. Harvesting wild agricultural specialty products such as highland cordyceps, matsutake mushrooms, and red mushrooms has long been the main source of income for Longba Village villagers. However, Longba Village is located deep in the highland mountains, transportation is inconvenient, and agricultural products are difficult to preserve. As a result, selling agricultural products at low prices to second-hand traders who come into the village to buy them has been almost the only option. To expand product sales, the village-based team raised the profile of agricultural products and expanded sales channels through various means, including online livestreaming and promotion on Air China’s internal publicity platforms. On the other hand, it repeatedly led villagers in repairing and maintaining the mountain roads to the cordyceps mountains, improving road access for villagers harvesting cordyceps. Since 2025, it has helped sell more than 140,000 yuan worth of wild agricultural specialty products from Longba Village.

“西南分公司党委特别重视乡村文化振兴工作，希望以文化浸润改变龙巴村村风村貌，提升乡村‘精气神’”。2022年，分公司成立甘孜州首个乡村振兴主题公益摄影馆“民意乐凤凰照相馆”，队员连续三年春节为龙巴村、麻顶村以及附近村民免费拍摄全家福照片。投入20余万元，捐建龙巴村移动文化站、村活动室等，2024年驻村队开展政策宣讲、儿童关怀、义诊服务、技能培训等惠民活动40余场，惠及龙巴村及周边村大部分村民。启动“国航公益积分超市”计划，定期组织对村民家庭卫生进行打分考评，以积分兑换生活用品形式鼓励村民投入村容村貌环境改善工作，平均每年投入近2万元，促进龙巴村村容村貌得到极大改善。

“The Party Committee of the Southwest Branch attaches great importance to rural cultural revitalization and hopes to use cultural nourishment to change the village style and appearance of Longba Village and boost the village’s ‘spirit and vigor.’” In 2022, the branch established Garzê Prefecture’s first rural revitalization-themed public welfare photography studio, the “Minyi Le Phoenix Photo Studio.” For three consecutive Spring Festivals, team members took free family portraits for villagers in Longba Village, Mading Village, and nearby areas. It invested more than 200,000 yuan to donate and build a mobile cultural station and village activity room in Longba Village. In 2024, the village-based team carried out more than 40 public-benefit activities, including policy presentations, care for children, free medical consultations, and skills training, benefiting most villagers in Longba Village and surrounding villages. It launched the “Air China Public Welfare Points Supermarket” program, regularly organizing scored assessments of villagers’ household hygiene and encouraging villagers to take part in improving the village’s appearance through exchanging points for daily necessities. With an average annual investment of nearly 20,000 yuan, this has greatly improved the village appearance of Longba Village.

展望未来征程 以接续奋斗共绘巴塘新画卷

Looking Ahead to the Journey Forward: Jointly Painting a New Chapter for Batang Through Sustained Endeavor

十余年的辛勤耕耘，麻顶村早已摘掉贫困村的帽子，2019年被四川省评为“文化扶贫示范村”；龙巴村道路平坦、村容整洁，集体经济蓬勃发展，村民脸上洋溢着幸福的笑容；巴塘县农特产品品牌如雨后春笋般悄然生长，走进千家万户，文旅影响力不断提升。

After more than a decade of dedicated effort, Mading Village has long since shed the label of a poverty-stricken village and was named a “Demonstration Village for Cultural Poverty Alleviation” by Sichuan Province in 2019. Longba Village now has smooth roads, a tidy appearance, and a thriving collective economy, with happy smiles lighting up villagers’ faces. Batang County’s agricultural specialty product brands have been quietly springing up like bamboo shoots after rain, reaching thousands of households, while its influence in culture and tourism continues to grow.

从成都平原到雪域高原，从万米高空到田间地头，国航西南分公司以实际行动践行“千万工程”经验，用真心、真情、真力，在巴塘大地上镌刻下央企的责任与担当。那些被焐热的泥土，递来的酥油茶，孩子纯真的笑脸，都将成为这片土地上最温暖的记忆，照亮乡村振兴的前行之路。今年是帮扶干部轮换年，新轮换的西南分公司有志青年们将带着分公司党委的嘱托，继续在巴塘这片土地上续写新的帮扶故事，与巴塘人民一道共绘巴塘乡村全面振兴新画卷。

From the Chengdu Plain to the snow-covered plateau, from 10,000 meters above the clouds to the fields below, Air China Southwest Branch has put the “Thousand Villages Demonstration and Ten Thousand Villages Improvement” experience into practice through concrete action. With sincerity, true feeling, and real effort, it has etched the responsibility and commitment of a central state-owned enterprise into the land of Batang. The soil warmed by dedication, the butter tea offered in hospitality, and the innocent smiles of children will all become the warmest memories on this land, lighting the way forward for rural revitalization. This year is a rotation year for assistance cadres. The newly rotated motivated young members of the Southwest Branch will carry the trust placed in them by the branch Party Committee and continue writing new stories of assistance on the land of Batang, joining the people of Batang in painting a new picture of comprehensive rural revitalization.

（文：卢江宽）

(Text: Lu Jiangkuan)